

In chess, one small move could change everything. The same is true in business and life.
In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.
Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation.
Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue.
Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.
Why Listen to King Moves (formerly the Kingspiration podcast):
🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity
💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses
📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration
🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success
New Episodes Weekly:
Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.
🎧 Listen now and take your next small move toward massive success!
In chess, one small move could change everything. The same is true in business and life.
In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.
Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation.
Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue.
Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.
Why Listen to King Moves (formerly the Kingspiration podcast):
🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity
💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses
📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration
🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success
New Episodes Weekly:
Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.
🎧 Listen now and take your next small move toward massive success!
Episodes

Tuesday Jan 20, 2026
Building a Business by Accident | Ep. 115
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
What if the next business you should build is already asking to be built through you?
In this episode, Ethan and Justin discuss how some of the most successful ventures aren’t born from detailed plans, but from repeated signals.
Ethan shares how his AI-focused speaking and workshops unexpectedly evolved into a thriving agency—not because he chased it, but because the demand wouldn’t stop knocking.
Together, they examine the patterns in Ethan’s entrepreneurial journey, from his first e-commerce business to his latest venture. They also look at business history, including how an industry-leading product like Kingsford Charcoal was born as a byproduct of car manufacturing.
The episode challenges the myth that you need a perfect vision to build something great and offers a framework for spotting the difference between distractions and true opportunities.
What you will learn in this episode:
- How to recognize patterns that point toward your next business move
- How to spot the difference between a shiny object and a real opportunity
- How to uncover the hidden value in your business’s byproducts
- How to validate a new business idea without chasing every request
- How to apply the ELF principle: easy, lucrative, and fun
Questions answered:
- How do you know when to lean into a new business model?
- What does it mean when the same client request keeps showing up?
- Can you build something valuable without planning for it?
- How do you align passion, demand, and business strategy?
Listen now and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this episode, share it with someone who needs to hear it. Be sure to subscribe and leave a review so more people can discover the show.
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