In chess, the king moves one step at a time, but one right move can change everything. The same is true in business.
Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle.
Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life.
Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy.
Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in?
How do you build success across every area of your life, not just your business?
No theory. Just real conversations between two entrepreneurs with decades of experience.
New episodes weekly. Subscribe now and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Episodes
8 hours ago
8 hours ago
19 min
How do you outdo last year's version of yourself, and what happens when you don't (or can't)?
Underneath the drive to keep winning, there's often something less noble at work. An addiction to recognition. A fear of what silence feels like when the applause fades.
Ethan opens up about the emotional cost of constantly chasing the next milestone, and Justin pushes back with a year that included ten back-to-back marathons, a wedding, a baby, and a move, then asks the question that changes the whole conversation.
Together they explore why protecting your position is the fastest way to lose it, and what to do when the version of you that won last year isn't the version that gets you to next year.
What you will learn in this episode:
- How to spot the difference between healthy ambition and an addiction to winning
- How to recognize when you've shifted from playing to win to playing not to lose
- How to reinvent yourself without abandoning what makes you authentic
- How to zoom out and reclaim perspective when progress feels invisible
Questions answered:
- Why do high achievers feel emptier after their biggest wins, not more fulfilled?
- What does it actually mean to be addicted to significance?
- Is the drive to outdo yourself fuel, or is it a trap?
- What separates the icons who last decades from the ones who disappear?
- How do you follow up a life-changing year without setting yourself up for a crash?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Aug 18, 2026
Aug 18, 2026
10 min
What if everything you were taught about scaling a business is about to flip?
For decades, entrepreneurs have been told that real growth requires hiring more people. But AI may be rewriting that rule. In this episode of King Moves, Ethan King and Justin King explore the rise of a new kind of entrepreneur: the AI-powered solopreneur.
As AI agents take on roles once reserved for employees, one person can suddenly manage multiple projects, ideas, and even businesses at the same time. But that shift raises a bigger question: Does AI eliminate the need for a team—or simply turn the entrepreneur into a different kind of leader?
Ethan and Justin challenge conventional wisdom around scaling, focus, multitasking, and hiring while exploring just how far one person might be able to go.
What you will learn in this episode
- How to treat AI agents like a workforce instead of just another piece of software
- How to delegate work across multiple AI agents without doing everything yourself
- How to rethink traditional advice about hiring and scaling a business
- How to use AI to pursue multiple opportunities without becoming the bottleneck
- How to identify when an AI-powered business may finally need a human operator
Questions answered
- Is the eight-figure solopreneur becoming a realistic possibility?
- Do you still need employees to build a significant business?
- Could one entrepreneur eventually operate hundreds of AI-powered businesses?
- Is multitasking actually more effective when AI is doing the execution?
- When should an entrepreneur bring a human into an AI-driven company?
- Are entrepreneurs becoming managers of AI rather than doers of the work?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Aug 11, 2026
Aug 11, 2026
19 min
What if the opinions that make you sound the most informed are actually the ones you've questioned the least?
A conversation about lab-grown diamonds unexpectedly sends Ethan and Justin down a rabbit hole about AI, media, fear, optimism, and human nature.
From alarming headlines to conversations around the barbecue, people seem naturally drawn toward what could go wrong. But is negativity actually making people better informed, or just making them feel better informed?
In this episode of King Moves, Ethan and Justin explore why pessimism can sound intelligent, why optimism can trigger suspicion, and how technology exposes our tendency to see only one side of the story. They challenge listeners to question the information they consume, the opinions they repeat, and the assumptions shaping their worldview.
Sometimes the smartest move isn't choosing a side. It's becoming curious enough to understand the one you've ignored.
What you will learn in this episode:
- How to recognize when negative headlines are shaping your beliefs
- How to examine both the upside and downside of new technology
- How to challenge opinions reinforced by your social media feeds
- How to use curiosity to understand perspectives you disagree with
- How to separate being genuinely informed from simply sounding informed
- How to question your first reaction before turning it into a belief
Questions answered in this episode:
- Why does negativity capture our attention so easily?
- Why can pessimistic people sound more informed?
- Why are people suspicious when someone sounds too optimistic?
- How much of our attraction to bad news comes from fear?
- Does media create negativity, or simply amplify something already inside us?
- How can people escape the echo chambers reinforcing what they already believe?
- What changes when you deliberately seek out the other side of an argument?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Aug 4, 2026
Aug 4, 2026
17 min
What if the vacations that matter most have nothing to do with the beach?
Most people think of time off as rest. But the most ambitious people are missing three types of "vacations" that could change everything, and none of them involve a flight or a resort. In this episode, Justin admits he let years go by without a single health checkup. Ethan reveals that a classmate who looked perfectly healthy just passed away. The wake-up call hits hard. Then the conversation takes an unexpected turn when Ethan drops a brand new concept he's been developing, one that could finally solve the problem of never having enough time for the work that actually moves the needle.
What you will learn in this episode:
- How to stop kicking the can on the things that matter most
- How to put your health on autopilot using tech
- How to reframe "working on the weekend" so it builds your future instead of causing friction
- How one new type of "vacation" could be the key to your next breakthrough
Questions answered:
- What are the three types of vacations every ambitious person should be taking?
- Why do most men avoid preventative health, and what's the real cost?
- How do you get your partner on board when you need deep work time?
- What's the one concept that could finally solve the "not enough time" problem?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jul 28, 2026
Jul 28, 2026
10 min
Everyone's chasing leads. Almost nobody's chasing the one thing that actually makes leads come to them.
In this episode, Ethan King and Justin King challenge the way most business owners think about growth. While everyone else is buying ads, tweaking funnels, and hunting the next lead magnet, the kings make a case for something quieter and far more powerful, a principle they've both watched play out in their own careers on opposite sides of the world.
Justin comes back from a trip to find new opportunities already waiting in his inbox. Ethan shares a story about his son that started at a random pizza shop and unexpectedly boosted his professional acting career.
Then they dig into the runaway success of the indie film Obsession, a $750,000 movie that's earned nearly half a billion dollars, and what it reveals about standing out in a market drowning in sameness.
What you will learn in this episode:
- How to turn everyday work into your most powerful marketing channel
- How to attract better clients, roles, and opportunities without pitching harder
- How to spot the hidden audience watching your work right now
- How to build a reputation that compounds while you sleep
Questions answered:
- Why does busyness lead to more busyness for some people and burnout for others?
- What's the one condition that turns ordinary work into extraordinary opportunity?
- Why do the best businesses rarely have to sell?
- What does the indie film Obsession teach every business owner about standing out?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jul 21, 2026
Jul 21, 2026
9 min
What if the problem isn't the technology?
Most businesses give AI two or three tries, decide it sucks, and go right back to doing everything themselves.
Meanwhile, the group forging ahead is quietly building systems that get smarter, more valuable, and harder to compete with every single day.
In this episode, Ethan King unpacks the mental hurdle standing between those two groups and the shift that changes how you build, train, and think about AI employees. He shares the three magic words he puts at the end of every training prompt, the one question to ask when an agent messes up, and the non-negotiable rule he follows before AI touches a single dollar.
What you will learn in this episode:
- How to respond when your AI gets something wrong (hint: you don't fire it)
- How to catch a misunderstanding before it becomes a costly mistake
- How to know when an agent is actually ready to run without you
- How to protect your money and your health while still using AI aggressively
Questions answered:
- Why do most entrepreneurs quit on AI too soon?
- What are the three magic words that transform how you train an agent?
- What should you never let an AI touch without your approval first?
- How do you turn an AI that "doesn't work" into one that runs your business?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jul 14, 2026
Jul 14, 2026
14 min
What if the thing you're chasing isn't actually what you want?
Ethan King and Justin King crack open the neuroscience behind human behavior and reveal why anticipation, not achievement, is the real drug we're all hooked on.
From why business owners fall into depression after a big exit, to why your customers ghost you even when they're "satisfied," this episode unpacks the invisible chemical shaping every decision your audience makes. Justin drops a four-level framework that reframes how you think about customer experience forever. And Ethan shares the sneaky way he's been engineering excitement into his family vacations, his keynotes, and his marketing without even realizing it.
If you've ever wondered why the win feels smaller than the chase, this one is going to hit different.
What you will learn in this episode:
- How to trigger dopamine in your audience on purpose, not by accident
- How to build anticipation into your offers so clients stay hooked
- How to avoid the identity crisis that hits high performers after a big win
- How to move customers from "satisfied" to obsessed
Questions answered:
- Why do people get depressed after achieving the thing they wanted?
- What are the four levels of the customer expectation pyramid?
- Why is satisfaction actually a red flag in your business?
- How do social media platforms keep people hooked, and how can you use the same playbook ethically?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jul 7, 2026
Jul 7, 2026
14 min
What do you do when the praise rolls in and you freeze up?
Justin just crushed a talk in front of 400 people. Five-star rating, the only speaker out of 27 to earn one, and 10% of the room signed up for his newsletter on the spot. So why did writing one LinkedIn post about it feel so awkward? In this episode, Ethan and Justin dig into the discomfort almost every high performer knows too well: you did something great, and now you have no idea how to talk about it without sounding like you're bragging. They unpack a repeatable method for turning wins into credibility, why your own words are the weakest words in your marketing, and the strange reason a perfect score can actually push people away.
What you will learn in this episode:
- How to promote a win without feeling like you're tooting your own horn
- How to use your audience's exact words to make your marketing land harder
- How to build a simple system that turns feedback into future bookings
- How to order the three things every prospect needs to see before they buy
Questions answered:
- Why does self-promotion feel so much harder than promoting anything else?
- What should you actually pull from your testimonials and reviews?
- Why do five-star ratings sometimes make people trust you less?
- Where does your name stop carrying you, and what fills the gap?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jun 30, 2026
Jun 30, 2026
12 min
How to Discover Superpowers You Didn't Know You Had | Ep. 138
What if your greatest strength has been hidden in plain sight for years?
In this solo episode, Ethan King gets personal after old vacation photos revealed a pattern he couldn't ignore. The same activity, the same joy, the same values, separated by a full decade. But he only saw it looking backwards.
And when he applied the same lens to his career, an even bigger pattern emerged. A through line stretching back over 20 years that he never recognized until now.
This episode is a challenge to look at your own life, flip through some old photos, and ask what you might be missing about yourself. This exercise could lead to a goldmine of opportunity for you.
Resources mentioned: https://youropenclawstrategy.com
What you will learn in this episode:
- How to look backwards to uncover superpowers you never knew you had
- How to use your calendar and bank account as a mirror for your real values
- How to gain an unfair advantage by leaning into new technology before your competitors do
- How to build AI-powered digital employees for your business without writing a single line of code
Questions answered in this episode:
- What's the difference between your stated values and your real values?
- How do you discover strengths you didn't know you had?
- What does a family vacation have to do with business alignment?
- Why are most businesses leaving massive efficiency gains on the table?
- How can non-technical business owners start using AI agents right now?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Jun 23, 2026
Jun 23, 2026
13 min
Could the content that grows your business have nothing to do with your business?
Ethan has been watching a creator for years. The guy never talks about one specific topic. Never drops a link. Never asks you to buy anything. And yet, Ethan ends up buying his book.
That moment sparks a bigger question that sends Ethan and Justin down a rabbit hole about personal branding, authenticity, and why the old "pick a niche and stick to it" advice might be quietly killing your reach.
A B2B coffee company's viral Halloween video makes the case even stranger. And then Ethan makes a real-time confession about his own content that changes his approach on the spot.
What you will learn in this episode:
- How to build trust without constantly talking about your products or services
- How to create content that attracts attention without feeling promotional
- How to use your personal interests to strengthen your professional brand
- How to stand out in a marketplace crowded with AI-generated content
- How to share authentically without needing a complicated content strategy
- How to turn curiosity about who you are into opportunities for business growth
Questions answered:
- Have we entered a new era of personal branding?
- Why do people buy from creators they simply enjoy following?
- Can unrelated content generate real business opportunities?
- Is staying in a narrow niche still the best strategy?
- What role does authenticity play in modern marketing?
- What should you post if your business isn't naturally "social media friendly"?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.