

In chess, the king moves one step at a time, but one right move can change everything. The same is true in business.
Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle.
Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life.
Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy.
Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in?
How do you build success across every area of your life, not just your business?
No theory. Just real conversations between two entrepreneurs with decades of experience.
New episodes weekly. Subscribe now and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Episodes

Jun 16, 2026
Jun 16, 2026
18 min
What if the only thing standing between you and a robot taking your job is...YOU?
It starts with a $15,000 question and a no-show nanny. Justin's eleven-week-old son needs care, the person they trusted vanished without a word, and suddenly a reliable robot doesn't sound so crazy.
Ethan and Justin go back and forth on a question every parent and every business owner will face sooner than they think: when machines become more dependable than people, what happens to the people?
This is a raw, unfiltered conversation about trust, reliability, and the uncomfortable truth about why jobs really disappear. But the deeper they dig, the bigger it gets. Because the divide that's coming isn't the one you think.
What you will learn in this episode:
- How to stay valuable when machines start doing the work people used to do
- How to think about reliability as the real reason jobs get replaced
- How to spot the trust gap that's slowing down robot adoption
- How to weigh the true cost of hiring a human versus owning a machine
Questions answered:
- Would you trust a robot with your child if the technology were proven?
- Why is ghosting becoming normal, and what does it really cost you?
- What happens to countries with high unemployment when robots take entry-level jobs?
- What actually makes a person irreplaceable in an AI-driven world?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

Jun 9, 2026
Jun 9, 2026
23 min
What if you could clone yourself, and your clone never gets tired, never disappoints you, and works for you while you are out enjoying life?
That superpower is available to you now, and this episode teaches you how to do it.
Most people are still using AI to answer questions. Ethan King thinks that's like buying a Ferrari and using it to check the mail.
In this episode, Ethan shares the breakthrough behind his new book, Done: Let AI Do Your Work So You Can Live Your Life, and how AI is shifting from a tool that gives advice into a digital workforce that takes action and gets things done.
There's a feeling that hits the first time AI stops talking and just handles something for you. Ethan calls it the "done" moment. Most people have never felt it. The ones who have say it feels like superpowers.
But there's a catch. Skip one foundational step and you'll walk away let down, convinced the whole thing was overhyped.
The future won't belong to people who work harder. It'll belong to people who learn to multiply themselves.
What you will learn in this episode
- How to clone yourself in an AI agent that thinks and writes like you
- How to get AI to actually do the work instead of just giving advice
- How to build the context AI needs to stop guessing
- How to move through the six levels of AI autonomy
Questions answered
- Why are most people using AI the wrong way?
- What is the one step almost everyone skips?
- What's the difference between an AI assistant and an AI agent?
- What does the future of work look like when everyone has AI agents?
Listen now, and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

Jun 2, 2026
Jun 2, 2026
15 min
What if the smartest move with AI isn't using it for everything... it's knowing when not to?
In this episode, Ethan and Justin wrestle with a tension that's quietly reshaping how we live and think. It starts with two people who could not be more different: a brilliant high school senior who refuses to touch AI on principle, and a wildly successful entrepreneur who let his car drive itself for nearly an entire year.
One is leaning into discomfort on purpose. The other has handed over the wheel completely... literally. And somewhere between those two extremes is a question most people aren't asking yet.
As the conversation unfolds, Ethan finds himself facing a very personal decision about his soon-to-be-driving daughter, and Justin lands on something cryptic that might quietly change how you use technology tomorrow.
What you will learn in this episode:
- How to spot when convenience is secretly costing you a skill you'll want later
- How to decide which tasks are worth doing the hard way
- How to adopt new technology without becoming dependent on it
- How to think about raising kids in a world that's changing faster than we are
Questions answered:
- Is the teen who rejects AI protecting herself or holding herself back?
- Does anyone really need to know how to drive in ten years?
- What do we quietly lose when machines do the thinking for us?
- Where's the line between being an early adopter and going too far?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

May 26, 2026
May 26, 2026
18 min
What if the life you actually want is on the other side of a decision you keep refusing to make?
In this episode, Ethan and Justin unpack a viral reel that stopped them both in their tracks. It exposes the hidden script running through nearly every blockbuster movie, and probably your life too. The hero never just chooses the adventure. Something has to blow up first. A village burns. A mentor appears. A disaster forces their hand. And most of us are quietly doing the same thing, waiting for permission that's never coming. Ethan shares the moment he watched his own job get raided on live TV while he was getting dressed for work. Justin reveals the line he hid behind for years that sounded ambitious but kept him stuck in place. They dig into agency, fear, and one move you can make today to stop running from your shadow and start chasing it.
What you will learn in this episode:
- How to spot the hidden lie keeping you stuck in your comfort zone
- How to move toward the life you want without waiting for trauma to force you there
- How to use AI to build your own personal mentor and board of advisors
- How to flip the script from being pushed by fear to being pulled by vision
- How to reframe "what's the worst that could happen" into your biggest unlock
Questions answered:
- Why do we wait for permission to live the life we actually want?
- What is high agency and why do most people lack it?
- Can you create change without a traumatic catalyst?
- How can AI become the mentor you've been searching for?
- What does it mean to have your shadow in front of you instead of behind you?
Listen now, and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

May 24, 2026
May 24, 2026
10 min
What if your to-do list could text you back the word "Done"... while you're sleeping, traveling, or just living your life?
Ethan King is on the road in Omaha after a canceled flight, two delays, and a car accident on the way to his hotel. And somehow, he still made it in time to teach a sold-out AI workshop the next morning. How? Margin. Backups. Redundancies. The same thinking Tony Stark uses every time he upgrades the Iron Man suit.
In this episode, Ethan opens up about why most people are still stuck "chatting with ChatGPT" while a quiet group of non-coders are building entire teams of AI employees in plain English. He drops the story behind his new book, Done, and reveals what happens when AI stops being a chatbot... and starts becoming staff.
What you will learn in this episode:
- How to build margin into your life so chaos doesn't derail your goals
- How to think like Tony Stark and engineer backups into every plan
- How to move past chatting with AI and start commanding it
- How to build AI agents in plain English (no coding required)
- How to replace tasks, not people, and collapse time on your biggest goals
Questions answered:
- What does it actually mean to have "margin" in your life?
- Why is "just chatting with ChatGPT" leaving you behind?
- Can a non-coder really build AI agents that run a business?
- What's the real cost of an AI employee compared to a human hire?
- Is AI actually as bad for the environment as people claim?
- What's inside the book Done and why does it matter right now?
If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show. Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

May 12, 2026
May 12, 2026
13 min
What if the part everyone skips… is actually the part that changes everything?
In this episode of King Moves, Ethan and Justin unpack a simple gym habit that reveals a much bigger truth about success, discipline, and personal standards. Most people think the “rep” ends when the obvious work is done. But what if the hidden part — the part nobody notices — is where real growth actually happens?
What starts as a debate about dropping weights turns into a deeper conversation about mediocrity, hidden effort, and the small decisions that separate average performers from people who consistently level up. Justin argues that most people stop too early, while Ethan pushes back with an important reminder: progress often starts before perfection.
This episode challenges listeners to rethink where they may be leaving opportunity, growth, and momentum on the table without even realizing it.
What you will learn in this episode
- How to identify the “hidden reps” that create long-term success
- How to raise your standards without becoming overwhelmed
- How to stop settling for invisible mediocrity
- How to find small advantages most people ignore
- How to balance progress with excellence
- How to build discipline through everyday actions
- How to recognize where you’re stopping too early in life or business
Questions answered
- What does it mean to complete the “whole rep”?
- Why do most people stop too early?
- Where are you leaving growth on the table?
- Can partial effort still create progress?
- What separates high performers from everyone else?
- How do small standards compound over time?
- When should you push harder versus stay strategic?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

May 5, 2026
May 5, 2026
10 min
What if a 60-hour work week could be handled by an AI employee while you sleep?
In this episode, Ethan pulls back the curtain on his upcoming book Done. and reveals five specific plays you'll lift the second you crack it open. He breaks down why most people are stuck "chatting" with AI when the real leverage lives somewhere else entirely. He shares the onboarding move that makes AI stop sounding like a robot pretending to be you. And he hints at the digital employee running his inbox, his calendar, and his command center right now — a setup he says any non-techie can build in a weekend.
This isn't about saving a few minutes here and there. It's about collapsing time. And it's the exact playbook Ethan is running today to operate multiple businesses without losing his mind.
What you will learn in this episode
- How to figure out which of the six levels of AI you're actually stuck on
- How to onboard AI the same way you'd onboard a new hire
- How to find the one task in your business worth automating first
- How to build your own AI "employee" without writing real code
- How to run 11 plug-and-play use cases starting tomorrow morning
Questions answered
- What does it actually mean to "collapse time" with AI?
- Why does most AI output still sound generic and robotic?
- Where should a beginner start without wasting weeks on the wrong tool?
- Can someone with zero tech background really build a digital employee?
- What's the cheapest, smartest move to make before the book launches?
Listen now, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

Apr 28, 2026
Apr 28, 2026
13 min
What if you've been selling your best ideas all wrong?
Ethan unpacks a framework that quietly hijacked his thinking the entire past week in Dublin. At a conference with 2,000 other entrepreneurs, one keynote speaker dropped a concept so simple it reframes how you pitch, teach, sell, and lead. Most people lean way too hard in one direction and wonder why their ideas don't land. Ethan and Justin dig into why the blend matters more than the message, and why a little less "how" might be the move that finally gets people to listen.
Plus: the surprising thing Socrates said about wonder, what a software inventor's TED talk reveals about where we're headed, and the one factory in Dublin Ethan says you have to see to believe.
What you will learn in this episode:
- How to package any idea so people actually listen
- How to know when you're giving too much information and not enough wonder
- How to inject awe into a pitch without losing credibility
- How to recognize when a speaker (or a leader) is missing the mark
- How to apply this framework to a 30-second conversation or a 30-minute keynote
Questions answered:
- Why do the words "awesome" and "awful" share the same root?
- What did Socrates say about wisdom and wonder?
- Is it ever okay to just sit in the wow without chasing the how?
- What separates a forgettable talk from one that knocks you out of your socks?
- What's the King Move when you're trying to convince someone of an idea?
If you found value in today's episode, share it with someone who's ready for their next breakthrough. Subscribe, leave a review, and make your next move your best move. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Apr 21, 2026
Apr 21, 2026
21 min
What if every convenience you love is quietly erasing a skill you didn't know you needed?
Ethan and Justin dig into the Claude Mythos hype storm, the AI agents that could soon run your calendar, your car, and your life, and the unsettling pattern hiding underneath all of it.
From a study on diapers that explains why kids are potty training years later than they used to, to GPS, to the moment you reach for your phone in line, the guys uncover a pattern most people are sleeping on.
The conversation takes a sharp turn into "comfort crisis" territory and lands on one small move that could reshape how you show up every day.
The future is coming fast. The question is whether you're building the muscles to meet it.
What you will learn in this episode:
- How to spot the hidden cost of every convenience you've quietly accepted
- How to think about AI agents without falling for the hype or the fear
- How to apply the "choose the challenge before the challenge chooses you" rule
- How to build skills back into a life that keeps stripping them away
- How to stay human in a world racing toward automation
Questions answered:
- Is Claude Mythos really a threat or just brilliant marketing?
- What jobs will actually be left for humans in an AI-first world?
- Why are kids today taking twice as long to potty train as they did in the 1950s?
- What is a "Masogi" and why does it matter for modern life?
- Can AI-generated music still be considered real music?
Listen now, and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.

Apr 14, 2026
Apr 14, 2026
23 min
What would you do if someone wished you dead… for teaching something that cold help them?
In this episode, Ethan shares a moment that stops everything—a comment so extreme it reveals just how deep the fear and resistance toward AI really goes. But beneath the shock is a bigger conversation most people are avoiding.
This isn’t just about technology. It’s about identity, control, and the uncomfortable truth that the old way of working is disappearing.
Ethan and Justin don’t debate whether AI is coming—they challenge how you’re responding to it. Because while some people fight it, others are quietly learning how to use it… and pulling ahead.
The question isn’t whether AI will change your life. It’s whether you’ll adapt in time to benefit from it.
What you will learn in this episode
- How to shift from fearing AI to using it as leverage
- How to adapt when your current skills are becoming obsolete
- How to communicate effectively with AI to get better results
- How to identify which tasks you should automate right now
- How to develop the mindset needed to stay competitive
Questions answered
- Why are people reacting so aggressively to AI?
- What types of jobs are most at risk right now?
- Can AI actually empower employees instead of replacing them?
- What separates people who win with AI from those who don’t?
- How do you stay relevant in a rapidly changing world?
Listen now, and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.