In chess, one small move could change everything. The same is true in business and life.
In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs.
Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation.
Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue.
Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff.
Why Listen to King Moves (formerly the Kingspiration podcast):
🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity
💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses
📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration
🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success
New Episodes Weekly:
Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time.
🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Dec 23, 2025
Tuesday Dec 23, 2025
What if a few intentional activities right now could collapse time, pull you into your future, accelerate your growth, and quietly set your biggest goals in motion?
As the year slows down, most people mentally check out. Netflix. Distraction. Another year on autopilot. In this episode of King Moves, Justin and Ethan challenge that default. They explore why the end of the year is actually the most powerful moment to define who you are becoming and how using this window intentionally can change everything.
Justin shares the simple but overlooked shift he’s teaching his coaching clients to design the person they want to be before the work ever starts.
Ethan walks through the reflection and vision process he uses with his family every year and how it’s directly connected to results that never could have been planned logically.
This conversation is not about doing more. It’s about becoming more.
What you will learn in this episode
- How to use downtime to pull yourself into the future you want
- How to define who you are becoming before setting goals
- How to design your life without burning out or losing yourself
- How gratitude creates momentum instead of complacency
- How a simple year-end ritual can collapse time on your goals
Questions answered
- Why do most people waste the end of the year without realizing it?
- What should you focus on instead of work during a break?
- How do you define the person you want to become?
- Why does reflection matter if you’re always future-focused?
- How can intention accelerate results without force?
Listen now, and make your next move the right one. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it.
Be sure to subscribe and leave a review. It helps more people discover the show.
Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
What if the words you speak are the very thing sabotaging your success?
In this episode, Ethan and Justin dig into a subtle phrase that shows up in stuck businesses and stuck people. It sounds reasonable on the surface. But when you look closer, it's a mindset killer. A progress killer. And yes, a business killer.
You’ll hear real stories of entrepreneurs giving excuses that feel logical—but are actually keeping them small. And you’ll hear what happens when someone flips that phrase and makes a simple shift that leads to big momentum. Justin also introduces the “Shift Map,” a practical tool to help you close the gap between who you are and who you want to become.
What you will learn in this episode:
- How to reframe limiting language that keeps you stuck
- How to move from excuses to action, even with real constraints
- How to leverage contrast and clarity to build momentum
- How to use solution-oriented language that invites progress
- How to model success instead of trying to reinvent the wheel
Questions answered:
- What’s the hidden cost of one common phrase we all say?
- How do you tell the difference between a reason and an excuse?
- What can you do when something truly feels impossible?
- How do the most successful people think differently about challenges?
Listen now and make your next move the right one.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
What if AI isn’t the problem… what if it’s you?
In this episode, Ethan and Justin break down the real reason most people and companies are getting zero return on their AI investments. Spoiler: it's not about the tech. It’s about how you think.
Most people are trying to get AI to do the sexy stuff, but completely ignore the real power sitting in plain sight—automating the boring, repetitive work that actually steals your time.
This conversation cuts through the hype and gives you a practical mindset shift that will help you use AI like a real operator.
It's not about chasing shiny objects. It's about thinking differently, training your AI like you would a new intern, and building serious momentum.
What you will learn in this episode:
- How to stop being overwhelmed by AI and actually start using it
- How to identify the repetitive tasks that AI can take off your plate
- How to train AI step-by-step like a new team member
- How to use AI as your personal coach or assistant
- How to drive team adoption by showing the personal benefits of AI
Questions answered:
- Why do most businesses fail to get ROI from AI?
- What’s the first step if you’re brand new to AI?
- How do you actually get AI to follow your instructions?
- What’s the mindset shift that unlocks the real power of AI?
- When will we stop talking about AI and just accept it as normal?
If you're tired of hearing about AI and still don’t know where to start, this episode is your action plan. Listen now, and make your next move the right one. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
If you got value from this conversation, share it with someone who needs to hear it. Be sure to subscribe and leave us a review. It helps more people discover the show.
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
What if the real danger isn’t failure… but comfort?
Most people spend their lives avoiding discomfort. And in doing so, they never really live. In this episode, I share a transformative experience I led at the Mind Matters Summit in Cape Town, rooted in the ancient practice of misogi. This isn’t about cold plunges or virtual reality. It’s about fear. Specifically, the fear that who you are right now is all you’ll ever be.
Ethan and Justin explore how fear holds us back, how to confront it on purpose, and how to use challenge as a tool to build confidence. This episode is a challenge to anyone who feels stuck or is playing small. If you’ve ever sensed there’s more in you, this is the wake-up call.
What you will learn in this episode:
- How to choose your own misogi and reframe fear
- How to build smart toughness in life and business
- How to stack evidence of your own capability
- How teams can use shared discomfort to level up together
- How to make fear your compass instead of your cage
Questions answered:
- Why do most people stop growing?
- What’s the real purpose of doing hard things on purpose?
- How does fear of not being enough show up in business and life?
- What does a modern misogi look like?
- How do you translate fear-facing into business momentum?
"The fear that should really terrify you... is the thought that who you are right now is all you'll ever be."
Listen now and make the move most people never will. Subscribe to King Moves on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If this episode hits home, leave a review and share it with someone who’s ready for their next breakthrough.
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Ever felt that wave of cringe right before hitting publish?
That hesitation is real. And it’s the invisible wall that stops so many creators before they ever build momentum.
In this episode, Ethan and Justin read a listener message that sparked a raw, honest conversation about what it really takes to show up, post through the awkwardness, and stay consistent even after you hit a milestone.
You’ll hear the mindset shifts that keep us going after 100 episodes, the surprising truth about streaks, and why momentum dies the moment you stop moving. If you’ve been holding back because something “feels cringe,” this episode will change how you think.
What you will learn in this episode:
- How to overcome the fear of feeling cringe when starting something new
- How to keep your momentum after hitting a major milestone
- How to reset your mindset using “beginner’s mind”
- How to build confidence through consistency
- How to avoid complacency after early success
Questions answered:
- What should you do when you're afraid no one will show up?
- How do you keep a streak going when motivation fades?
- What mental trap stops people after they reach success?
- Why does momentum matter more than perfection?
- How can you reinvent yourself without starting from scratch?
If you're ready to push past the cringe and build real momentum, listen to this episode now. Subscribe and leave a review to support the show.
We drop new episodes every week on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
What if the problem isn’t AI... it’s your refusal to evolve?
In this episode, Ethan unpacks a raw conversation he had after delivering a keynote for a room full of coffee, tea, and water industry leaders. These are real businesses still bleeding from the shift to remote work. Now AI’s cutting deeper. One man pulled Ethan aside and said what many are thinking: “AI is killing my business.”
That one comment sparked a deeper conversation about blame, reinvention, and why clinging to the old way might be the most dangerous move of all.
You don’t need to pivot 180 degrees. Sometimes the shift is just a few degrees to the right. But you do need to shift. The future won’t wait for you to catch up.
What you will learn in this episode:
- How to turn AI from a threat into a tool
- How to spot when your business model is past its prime
- How to pivot using "atomic adjacencies"
- How to compete when cheaper options flood your market
- How to mentally prepare for reinvention without losing yourself
Questions answered:
- Is AI really the reason your business is struggling?
- What’s the difference between a pivot and a realignment?
- How do you know when it’s time to reinvent?
- What if the office never comes back—then what?
- Can you still grow in an industry that's shrinking?
Listen to the full episode now and decide: Are you going to wait for change, or are you going to move first?
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
What season is your business actually in—and are you using the wrong playbook for it?
In this conversation, Ethan and Justin break down why so many entrepreneurs hit burnout, stall out, or spiral into frustration. It’s not that you’re off track. It’s that you’re operating with summer expectations in a winter season.
This episode may seem like a casual chat about cold runs and warm weather, but it is really a deep business metaphor about seasons. You’ll get mindset shifts, productivity hacks, and practical advice for staying focused when things slow down.
Whether you’re planting, pruning, or preparing to harvest, knowing your season is everything.
What you will learn in this episode
- How to identify what season your business is really in
- How to stay consistent when motivation fades
- How to build new systems during a downturn
- How to use automation to prepare for future growth
- How to stop doing repetitive tasks and start scaling
Questions answered
- Why do your habits and performance change with the seasons
- What should you be doing during a slow season in business
- How do you know when it’s time to plant or harvest
- What’s the best way to prepare your business for future growth
- How can automation help you stay productive all year
Make your move.
Listen to this episode of King Moves to recalibrate, realign, and build momentum.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
What separates pros from amateurs?
It’s not experience. It’s not talent.
It’s how you prepare when the stakes are high and the room goes dark, literally.
In this episode, Ethan and Justin dismantle the illusion of being “ready” and expose how most people are just hoping things go smoothly.
From sixth-grade science raps to international keynote talks, they unpack the difference between rehearsing your part and actually being prepared for when things fall apart.
You’ll learn why real professionals assume failure is coming, and how that mindset shift changes everything.
Whether you’re speaking onstage, leading a team, or showing up for a one-on-one, if you don’t have a plan B, you’re not prepared. You’re just gambling.
- What you will learn in this episode
- How to shift from reactive to resilient by preparing for failure
- How to avoid the trap of over-preparing and wasting time
- How to build simple redundancies that keep your execution tight
- How to recognize the illusion of feeling ready
- How to balance experience with preparation to stay sharp under pressure
Questions answered
- What does real preparation look like beyond rehearsing your part?
- How much prep is too much?
- What separates true professionals from everyone else?
- How do you prepare for things you can’t control?
- What’s the mindset that keeps you executing even in chaos?
Listen now and learn the King Moves that’ll make sure you never get caught slipping again, no matter what goes wrong.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Subscribe, leave a review, and share this with someone who still thinks they’re ready.
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
What if your next promotion didn’t involve more people—but more robots?
In this solo episode, Ethan King breaks down the next major shift in business and leadership: agentic browsers and the rise of AI-powered digital employees. If you’ve been sleeping on tools like ChatGPT Atlas or Perplexity’s Comet, this is your wake-up call.
Ethan shares real use cases from his own business, including how he uses AI to automate browser tasks, offload repetitive work, and even create branded video content with Sora 2. This isn't just about saving time. It's about learning how to lead a new kind of team.
In this episode:
- How to delegate work to AI agents in your browser
- How to use ChatGPT Atlas for real-world productivity
- How to identify your business's "enemy" using AI
- How to turn AI-generated video into marketing that hits
- How to manage digital employees without writing code
"You need to know how to become the manager of the robots—because you're going to have a bunch of robot assistants doing things for you."
Listen now to start managing your robot team and take your next king move.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you listen.
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
What if your team isn’t resisting change, but resisting being changed?
In this episode, Ethan and Justin explore why people push back on innovation, even when it clearly improves their work. From AI workshops to leadership missteps, they share firsthand stories and powerful frameworks that challenge how you think about transformation.
They introduce a surprising change management matrix that reveals the difference between directing and shaping outcomes, and why the method matters more than the message.
If you're frustrated by resistance in your business, this episode offers a new lens and a better path forward.
What you will learn in this episode:
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How to introduce AI or automation without triggering fear in your team
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How to spark a mindset shift using small wins
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How to use the six images of change to guide transformation
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How to avoid the number one leadership mistake during change
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How to support your team through the emotional change curve
Questions answered:
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Why do people really resist change, even when it's good for them?
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What’s the difference between controlling and shaping outcomes?
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How can leaders encourage teams to embrace new tools like AI?
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What can you do when a change plan starts going off the rails?
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How can you lead without draining your team's willpower?
Listen to the full episode on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
If you found value in this conversation, share it with someone navigating change and leave a review to help others discover King Moves.