In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths?
In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal when calling out competitors might backfire—and when it could work.
Get ready to rethink how you position yourself in the market and the power of focusing on value over negativity.
What you will learn in this episode:
- How criticizing competitors might inadvertently promote them.
- How to highlight your strengths without mentioning rivals.
- Why humor and subtle jabs can work—but only when done right.
- How to turn customer loyalty into your most effective marketing tool.
- Why understanding market gaps is better than focusing on competition.
Questions answered:
- Is it ever a good strategy to diss your competition?
- How can businesses effectively position themselves against rivals?
- What are the risks of directly naming your competitors in ads?
- How do brands like Wendy’s or Nando’s use humor to their advantage?
- What lessons can business leaders take from political campaigns?
Join Ethan and Justin as they unpack these critical insights and explore how to build a brand that stands out—without tearing others down. Subscribe, leave a review, and share this episode with someone who needs to hear it!
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