In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
5 days ago
5 days ago
What if doing something hard is the only way to truly find you?
In this episode, Justin King redefines what it means to “do hard things.”
After running ten marathons in ten days, he’s not preaching pain for pain’s sake—but instead unpacking the mindset that transforms struggle into self-awareness.
This isn't about proving you're the toughest in the room. It’s about making smart decisions in the face of adversity and walking away with something even more powerful than resilience: clarity.
From navigating a divorce and business exit to hitting the wall mid-marathon, Justin explains how real strength comes from leaning into hard things without losing yourself in the process.
This episode will challenge how you define toughness—and might just help you find your next breakthrough.
What you will learn in this episode:
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How to choose the right kind of hard thing for your growth
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How to differentiate between discomfort and damage
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How to develop mental toughness without destroying yourself
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How to build your “stack of undeniable evidence” that you can
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How to make tough decisions without breaking relationships
Questions answered:
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What is a Misogi, and why should you do one every year?
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Why is smart toughness more powerful than blind grit?
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What’s the real benefit of doing hard things?
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How can you reframe quitting as a smart move, not failure?
Listen to the full episode now and challenge yourself to take on your Misogi. Don’t forget to subscribe and leave a review.
King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
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