In chess, one small move could change everythingâand the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)ânot related, but equally obsessed with successâunpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of âWealth Beyond Money,â known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book âChatGPT To Double Your Business In 90 Daysâ has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal developmentâwithout the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): đ Artificial Intelligence & Innovation â How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity đĄ Entrepreneurial Insights â Hard-earned lessons from real entrepreneurs whoâve built and scaled businesses đ Business Growth Tactics â Proven strategies for leadership, team building, and revenue acceleration đ„ Mindset Shifts â The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winningâone step at a time. đ§ Listen now and take your next small move toward massive success!
Episodes
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
đĄ If you want to make your brand unforgettable, you need to hear this.
Energy drinks donât just sell caffeineâthey sell power, confidence, and status. People donât just drink them; they use them to signal something about themselves. And thatâs exactly what great branding does.
In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africaâs Scoreâan energy drink that built its entire brand around sex appeal (and is flying off the shelves). If youâre in business, these branding secrets can help you create a product that people want to be seen with.
What you will learn in this episode:
- How to use identity marketing to make your brand irresistible
- How to inject sex appeal, status, and social dominance into your messaging
- How to make customers emotionally invested in your product like Red Bull and Monster fans
- How to recognize and invest in trends before they explode
- How to position your brand as a lifestyle, not just a product
Questions answered:
- Why do energy drinks make people feel cooler, sexier, and more confident?
- How do these brands build such deep emotional connections with customers?
- What branding tricks can small businesses steal from the energy drink industry?
- Whatâs the next big shift in consumer behaviorâand how can you profit from it?
đ„ Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Donât forget to subscribe, leave a review, and share this with someone who needs to hear it.
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