In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
4 days ago
4 days ago
Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit?
In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy.
They argue that for 99% of us, mimicking ultramasochists could be a shortcut to knee surgery, divorce, and burned‑out businesses.
Justin brands the movement performative suffering, exposing how social‑media hero worship turns self‑harm into a virtue signal.
Ethan reveals why raw desire without strategic exits is just ego dressed as courage.
Together they lay out the heresy: real champions know when to quit, and live to win the next round.
What you will learn in this episode
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How to detect performative suffering disguised as “toughness”
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When to quit earlier and still be taken seriously
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How to convert pain signals into smarter pivots
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How to build resilience that scales with age and ambition
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How to turn less grind into more profit
Questions answered
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Is David Goggins‑style grind useful—or reckless—for entrepreneurs?
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What’s the ROI of quitting before you break?
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How do you separate ego from legitimate endurance?
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Can you lead teams without glorifying sleepless martyrdom?
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