In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Are you wasting marketing dollars?
More than likely, yes.
Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?
In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.
They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.
What You Will Learn in This Episode
- How to structure your marketing so every dollar spent has an ROI
- How to create an irresistible offer that compels people to act
- How to apply urgency without resorting to shady sales tactics
- How to simplify your customer journey so they take action immediately
- How to track and measure every marketing effort for maximum impact
Questions Answered
- Should small businesses focus on brand awareness or direct response marketing?
- Why does Dan Kennedy insist that every marketing effort must have a call to action?
- How can you create urgency in marketing without feeling manipulative?
- What are the biggest mistakes businesses make when structuring their marketing campaigns?
- How do you balance selling and building trust with your audience?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
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