In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Are you ignoring the most profitable marketing strategies?
Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.
In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.
They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.
What You Will Learn in This Episode:
- How to follow up effectively without annoying your leads
- How to write sales copy that grabs attention and drives action
- How to stop marketing based on opinions and focus on results
- How to build thick skin and take massive action in business
- How to implement these rules in any industry, no matter what you sell
Questions Answered:
- Why is one-step marketing a losing strategy?
- How many touchpoints does it really take to convert a customer?
- What makes sales copy stand out in a crowded market?
- Why do most businesses fail at marketing?
- How can you stop caring about opinions and focus on results?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
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