In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Why do we crave recognition so much that we’re willing to cheat for it? In this episode of Kingspiration, Justin King introduces the fascinating concept of Strava jockeys—people paid to run or cycle on the Strava fitness app on behalf of others. Ethan and Justin dive into the psychology behind this strange phenomenon, exploring the lengths people will go for status and how this applies beyond fitness, into everyday life and business.
What you will learn in this episode:
- How to recognize when status is driving your decisions
- How to inject gamification and recognition into your business
- How to balance ethical entrepreneurship with filling market gaps
- How to apply human psychology to motivate teams and clients
Questions answered:
- What are Strava jockeys, and why do they exist?
- Why do people cheat in fitness for social recognition?
- Is hiring a Strava jockey unethical?
- How does the need for recognition drive behavior in business and life?
Listen to this episode to dive deeper into the human need for status and how to harness it in a positive way. Subscribe and leave a review if you find value in the conversation!
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