In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
What do Amazon, Pepsi, and Google have in common?
They all had terrible original names—and changed them.
In this episode of King Moves, Ethan and Justin pull back the curtain on their own name change, from Kingspiration to King Moves, and unpack the real reasons behind rebranding.
It’s not about hype. It’s about alignment.
From corporate giants to personal brands, this conversation challenges you to ask: Is your name holding you back? Or worse—confusing your audience?
Don’t waste time polishing a brand that’s sending the wrong message.
💡 What you will learn in this episode:
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How to align your brand name with your actual value
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How to know if a rebrand is worth the effort—or just a distraction
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How to use brand perception to influence customer trust
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How to tell if your logo, name, or visuals are keeping you relevant
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How to create a brand experience that people remember
❓ Questions answered:
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Why did the podcast change from Kingspiration to King Moves?
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What’s the difference between a rebrand and a rename?
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When is the right time to rebrand your business?
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Why did Amazon start with books, and what does that teach you?
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How do small businesses approach branding differently than big corporations?
🎧 Tune in now to rethink what your brand is really saying about you.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Don’t just sit there—make your next king move.
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