In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
Are your customers becoming more price-conscious?
In this episode, Ethan and Justin take a hard look at the growing trend of price sensitivity in 2024, discussing how it’s reshaping consumer behavior in both the U.S. and South Africa. They share insights on why more consumers are "putting their foot down" on rising prices, with 81% now comparing prices before major purchases, up from 67% in 2022. The duo also explores how economic pressures like inflation and depleted savings are driving more people to seek out store brands and discount options. Learn how to navigate this new landscape and adapt your pricing strategies to stay competitive in a price-sensitive market.
What you will learn in this episode:
- How to understand the recent rise in price sensitivity in 2024
- How to adjust your pricing strategies for different markets and demographics
- How to balance brand loyalty and price as 61% of consumers are now willing to switch brands for a better deal
- How to use pricing as a competitive advantage in a global economy
Questions answered:
- Why are consumers becoming more price-sensitive in 2024?
- How are inflation and depleted savings driving pricing decisions?
- How does price sensitivity differ across markets like the U.S. and South Africa?
- What strategies can businesses use to respond to increased price comparison behavior?
- Is brand loyalty eroding, and how can businesses retain their customers?
Tune in to discover actionable strategies for staying competitive in a world where price matters more than ever. Don’t forget to subscribe and leave a review after listening!
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