In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
💡 If you want to make your brand unforgettable, you need to hear this.
Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does.
In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with.
What you will learn in this episode:
- How to use identity marketing to make your brand irresistible
- How to inject sex appeal, status, and social dominance into your messaging
- How to make customers emotionally invested in your product like Red Bull and Monster fans
- How to recognize and invest in trends before they explode
- How to position your brand as a lifestyle, not just a product
Questions answered:
- Why do energy drinks make people feel cooler, sexier, and more confident?
- How do these brands build such deep emotional connections with customers?
- What branding tricks can small businesses steal from the energy drink industry?
- What’s the next big shift in consumer behavior—and how can you profit from it?
🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Think lowering your prices will win customer loyalty? Think again.
Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?
In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.
If you're tired of price wars and discount-driven customers, this episode is for you.
What you will learn in this episode:
- How to price your products without chasing away loyal customers
- How to stop attracting the wrong customers who drain your business
- How big brands secretly raise prices without backlash
- How to increase efficiency instead of lowering prices
- How to communicate price increases without losing trust
Questions answered in this episode:
- Why do some companies shrink portions instead of raising prices?
- How do you get customers to pay more without complaining?
- What’s the difference between B2B and B2C pricing strategies?
- Should you ever change your product to match customer demand?
- How do you increase prices without losing business?
If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Are you ready for the sweeping changes coming in 2025?
In this thought-provoking episode, Ethan King and Justin King share bold predictions for how AI, hybrid work, and evolving business models will shape our lives and industries. They explore the rise of AI-powered micropreneurs, the balance between automation and human authenticity, and the role of blockchain in navigating a digital-first world. This conversation will leave you inspired and equipped to embrace the future with confidence.
What you will learn in this episode:
- How to use AI agents to boost productivity and revenue.
- How personal branding can help you stay relevant in an AI-driven economy.
- How hybrid work is transforming industries and employee expectations.
- How blockchain could ensure authenticity in an increasingly digital world.
- How the gig economy is evolving into a “micropreneur economy.”
Questions answered in this episode:
- How will AI disrupt industries and reshape careers?
- What does it mean to manage your own AI-powered business?
- How can small businesses stay competitive in an AI-first era?
- What role will human connection play in a tech-driven future?
- How can governments and businesses use blockchain to manage AI?
🎙️ Don’t miss these predictions that could change everything. Listen now, subscribe for more episodes, and leave a review to help others discover the show!
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Are you holding back your story—and denying others the inspiration they need?
In this episode, Justin King unveils his ambitious plan to celebrate his 40th birthday by running 10 marathons in 10 days along South Africa's breathtaking coastline. Inspired by the concept of Misogi—a ritual turned philosophy about tackling one impossible challenge each year—Justin reflects on why this personal endeavor is more than just a physical test.
Ethan challenges Justin to stop viewing sharing as bragging and instead embrace it as teaching. This conversation is a wake-up call to anyone hesitating to share their greatness with the world.
What you will learn in this episode:
- How to reframe self-promotion as service to others.
- How tackling monumental challenges can redefine your limits.
- How the concept of Misogi can help you break through mental barriers.
- How sharing your journey can inspire and empower others.
Questions answered:
- What does it mean to do something so challenging it feels impossible?
- How can personal growth and professional branding coexist?
- Why should you reframe storytelling as teaching?
- How does embracing discomfort lead to self-discovery?
Don’t keep your greatness to yourself—be inspired to share it!
Listen to this transformative episode of Kingspiration now. Don’t forget to subscribe and leave a review to keep the inspiration flowing!
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
What’s keeping you from the life you truly desire?
In this eye-opening episode of Kingspiration, Ethan and Justin dive into the idea of "lifestyle capture"—the subtle trap of maintaining what you’ve built at the expense of chasing new dreams.
Inspired by a listener’s comment, the hosts explore the tension between ambition and gratitude, fear and freedom, and how to ensure your desires evolve with your life. With real stories and actionable advice, this episode is your key to unlocking the prison you didn’t even know you created.
What you will learn in this episode:
- How to identify and escape “lifestyle capture.”
- How to distinguish between fear-driven and freedom-inspired goals.
- How to let your wants evolve without guilt.
- How to cultivate an abundance mindset and break free from scarcity thinking.
- How to balance ambition with gratitude for what you already have.
Questions answered in this episode:
- Are you unknowingly trapped by the life you’ve built?
- What is “lifestyle capture,” and how does it impact your decisions?
- How do fear and freedom influence your desires?
- Can you maintain what you’ve achieved while pursuing new dreams?
- What’s the key to an abundance mindset?
It’s time to break free. Listen now to redefine your goals and rediscover your freedom. Don’t forget to subscribe and leave a review!
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
What if everything you know about reality is just a game?
In this captivating episode, Ethan and Justin take you on a journey through the astonishing future of AI, virtual reality, and the nature of consciousness. Starting with a playful conversation about retro video games, they dive into the mind-bending possibilities of thought-controlled universes, AI-powered non-playable characters, and a future where reality and simulation blur. Is it possible we’re already living in a simulation? And if so, what does that mean for how we live, work, and think?
What you will learn in this episode:
- How to think bigger about the evolution of AI and VR.
- How to position your business for future technological revolutions.
- How to spark bold, futuristic brainstorming with ChatGPT.
- How to reframe your perspective on reality and time.
Questions answered:
- Are we already living in a simulation?
- What will video games and AI look like in 2075—and beyond?
- How could uploading consciousness reshape human existence?
- What does the simulation hypothesis mean for your life and business?
If this episode blows your mind, don’t forget to subscribe and leave a review! Dive in now, and let’s explore the future together.
Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
What kind of life do you want to build in the year ahead?
In this special New Year’s Eve episode, Ethan King and Justin King challenge you to think beyond the familiar—whether you’re dreaming of a new country or committed to staying right where you are.
Would you leave your home for a fresh start, or is there a way to create your dream life right where you live? They share personal stories of almost moving abroad, explore the deep “why” behind life-changing decisions, and discuss what it means to design a life that fits your values—no passport required.
What You Will Learn in This Episode
- How to set bold life goals that align with your values and location.
- How to evaluate your financial and lifestyle priorities for 2025 and beyond.
- How moving abroad—or staying put—can transform your perspective.
- How to take small steps toward big life changes.
Questions Answered
- Why do people choose to move abroad—and why do some stay put?
- What should you look for in a place to build your dream life?
- How can you test new possibilities without making a permanent move?
- What role do finances and relationships play in big life decisions?
Start your New Year inspired by the possibilities. Listen now, subscribe, and leave a review.
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
Could a $700 mixing bowl transform how you market your business?
Ethan and Justin break down the psychology behind status symbols, from a walnut mixing bowl that’s more art than utility to luxury apps and historical oddities like $5,000 pineapples. They reveal how smart business owners can apply these lessons to create products and services that customers perceive as must-haves—not just for function but for status. Whether you’re running a small business or dreaming of launching one, this episode is packed with actionable insights to boost your brand’s appeal and profitability.
What You Will Learn in This Episode:
- How to create products that customers see as status symbols.
- How to use scarcity and exclusivity to drive demand.
- How to align your offerings with your customers’ self-image.
- How to leverage Maslow’s hierarchy to position your business for success.
Questions Answered:
- Why do customers pay for status instead of functionality?
- How can small businesses create perceived value like big brands do?
- What role does scarcity play in pricing and demand?
- How can entrepreneurs reposition ordinary products to feel extraordinary?
- What are the key psychological drivers behind customer purchases?
Call to Action:
If you’re ready to transform your business by tapping into the psychology of status and value, this episode is a must-listen. Tune in now, subscribe for weekly insights, and leave us a review to join the conversation!
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
"Do one thing every day that scares you."
— Eleanor Roosevelt
Are you coasting through life, too scared to take a risk?
In this episode, Ethan and Justin challenge the very idea of “playing it safe.” Ethan recounts his terrifying experience walking the edge of the CN Tower, a powerful reminder that growth only happens when you face discomfort head-on. Justin unpacks why staying comfortable means you’re flatlining, plateauing, and—frankly—settling. They break down the Exploratory-Adaptive-Transformative matrix to show how you can push boundaries without burning out. If you’re not stepping into risk, you’re leaving potential on the table. Are you ready to stop making excuses?
What You Will Learn in This Episode:
- How to stop using “comfort” as a crutch and start chasing real growth.
- How to navigate discomfort without overwhelming yourself.
- How to grow your comfort zone instead of being trapped by it.
- How to overcome fear and use calculated risks to achieve more.
- How to identify if you’re just going through the motions of life.
Questions Answered:
- Is your comfort zone secretly holding you back from everything you want?
- Why does avoiding risk guarantee a life of stagnation?
- How do you know when you’re pushing yourself just enough without burning out?
- Can facing physical fears help you dominate your professional and personal challenges?
- What practical steps can you take to start expanding your limits today?
Ready to grow beyond your limits? Listen to the full episode now, subscribe to Kingspiration, and leave a review to share how you’re stepping outside your comfort zone!
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Are you ready to fight for your place in the AI era?
Ethan and Justin deliver an unfiltered look at how AI is disrupting the workforce—and why your career might be next. Forget the myths that AI is only coming for factory jobs. It’s white-collar roles that are most at risk. They challenge you to stop fearing AI and start using it to your advantage. This episode dives into why trades could become the last safe harbor and how employees and business owners alike can thrive by adapting fast. Packed with real-world examples and unapologetic advice, this episode is your wake-up call.
What you will learn in this episode:
- How to identify if your job is AI’s next target.
- How to turn AI into your personal career accelerator.
- Why hands-on trades might outlast desk jobs in the AI revolution.
- How businesses are quietly using AI to eliminate roles.
- Why resisting AI adoption is career suicide.
Questions answered:
- Which jobs are AI replacing the fastest?
- How can employees future-proof their careers using AI?
- What’s the secret to making trades AI-proof and tech-forward?
- How are companies exploiting AI to avoid layoffs?
- Why is ignoring AI the worst mistake you can make right now?
🎧 Stop being a bystander in the AI revolution. Tune in now to learn how to fight back and turn AI into your greatest ally. Subscribe and leave a review to stay informed and stay ahead!