

In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes

Tuesday Oct 08, 2024
Why Price Sensitivity is Surging and What it Means for You | Ep. 048
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
Are your customers becoming more price-conscious?
In this episode, Ethan and Justin take a hard look at the growing trend of price sensitivity in 2024, discussing how it’s reshaping consumer behavior in both the U.S. and South Africa. They share insights on why more consumers are "putting their foot down" on rising prices, with 81% now comparing prices before major purchases, up from 67% in 2022. The duo also explores how economic pressures like inflation and depleted savings are driving more people to seek out store brands and discount options. Learn how to navigate this new landscape and adapt your pricing strategies to stay competitive in a price-sensitive market.
What you will learn in this episode:
- How to understand the recent rise in price sensitivity in 2024
- How to adjust your pricing strategies for different markets and demographics
- How to balance brand loyalty and price as 61% of consumers are now willing to switch brands for a better deal
- How to use pricing as a competitive advantage in a global economy
Questions answered:
- Why are consumers becoming more price-sensitive in 2024?
- How are inflation and depleted savings driving pricing decisions?
- How does price sensitivity differ across markets like the U.S. and South Africa?
- What strategies can businesses use to respond to increased price comparison behavior?
- Is brand loyalty eroding, and how can businesses retain their customers?
Tune in to discover actionable strategies for staying competitive in a world where price matters more than ever. Don’t forget to subscribe and leave a review after listening!

Tuesday Oct 01, 2024
How To Have Everything You Really Want In Life | Ep. 047
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Have you ever stopped to wonder if what you want is truly yours—or if it's what society has conditioned you to desire? In this thought-provoking episode, Ethan and Justin dive deep into the subtle but powerful distinction between your genuine desires and those influenced by others. Through personal stories and exercises, they explore how to break free from societal expectations and truly discover what matters most to you.
What you will learn in this episode:
- How to identify your core desires versus societal influences.
- How to pinpoint what is truly important to you using a simple thought exercise.
- How to prioritize health, family, and mental well-being over material goals.
- How to give yourself permission to want what you want without justification.
Questions answered:
- How do you distinguish between what you want and what others expect of you?
- What are some practical ways to gain clarity on your true desires?
- Why do we often prioritize external validation over internal fulfillment?
Tune in now to uncover what really drives you. Subscribe to Kingspiration for more powerful insights, and don’t forget to leave a review!

Tuesday Sep 24, 2024
How Useful Are You? | Ep. 046
Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
How useful are you to the people around you? In this episode of Kingspiration, Ethan and Justin explore the deeper meaning behind the phrase, "It's not what you know, it's who you know," and why being useful to others is key to building lasting relationships. They reflect on their personal journeys from independence to understanding the power of community, and they challenge listeners to rethink how they show up for others. Can your network determine your success? And why is asking for help so hard, even when we know it’s necessary?
What you will learn in this episode:
- How to recognize opportunities to be useful in your relationships
- How to build and strengthen your network through trust and support
- How to embrace asking for help as a growth strategy
- How to make giving and receiving help part of your daily routine
Questions answered:
- What does it really mean to be useful to others?
- Why do people struggle to ask for help?
- How does your network influence your success?
- How can you create stronger connections in both business and personal life?
Tune in to this thought-provoking episode and discover how being more useful can elevate your life and relationships. Don’t forget to subscribe and leave a review if this conversation inspires you!

Tuesday Sep 17, 2024
The Strava Jockey Phenomenon: Are We Driven By Status? | Ep. 045
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Why do we crave recognition so much that we’re willing to cheat for it? In this episode of Kingspiration, Justin King introduces the fascinating concept of Strava jockeys—people paid to run or cycle on the Strava fitness app on behalf of others. Ethan and Justin dive into the psychology behind this strange phenomenon, exploring the lengths people will go for status and how this applies beyond fitness, into everyday life and business.
What you will learn in this episode:
- How to recognize when status is driving your decisions
- How to inject gamification and recognition into your business
- How to balance ethical entrepreneurship with filling market gaps
- How to apply human psychology to motivate teams and clients
Questions answered:
- What are Strava jockeys, and why do they exist?
- Why do people cheat in fitness for social recognition?
- Is hiring a Strava jockey unethical?
- How does the need for recognition drive behavior in business and life?
Listen to this episode to dive deeper into the human need for status and how to harness it in a positive way. Subscribe and leave a review if you find value in the conversation!

Tuesday Sep 10, 2024
What Would You Do with Unlimited Money? | Ep. 044
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
What would you do if you discovered a glitch allowing you to withdraw unlimited money?
In this episode, Ethan and Justin dive into the viral Chase Bank glitch that sent social media into a frenzy. People exploited a loophole, withdrawing thousands beyond their bank accounts—only to face severe consequences once the bank caught up. The hosts discuss the ethics behind such actions, the entitlement mindset, and how entrepreneurs can harness the “hustler's mindset” in legal, ethical ways. Through global insights, they uncover how economic conditions shape behavior and how the right mindset can elevate both business and personal growth.
What you will learn in this episode:
- How to recognize ethical boundaries in business opportunities.
- How to balance ambition with responsibility.
- How to develop a "hustler's mindset" without crossing legal lines.
- How to identify the dangers of entitlement in personal and professional life.
Questions answered:
- Why do people take advantage of loopholes and scams?
- What are the long-term repercussions of unethical financial decisions?
- How does economic hardship drive people to make extreme choices?
- What is the difference between hustling smart and hustling wrong?
Call to Action: Tune in to this episode of Kingspiration to learn how to cultivate a winning mindset without losing your ethical compass. Don’t forget to subscribe and leave a review—your feedback helps us bring more powerful insights every week!

Tuesday Sep 03, 2024
Rawdogging and Disconnecting | Ep. 043
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Do you ever feel uneasy when you disconnect from your devices? In this episode, Ethan and Justin dive into the struggle of unplugging from the digital world. Justin shares his recent experience of being forced to disconnect during a trip to Zimbabwe, where he battled the anxiety of missing out despite being in a serene, natural setting. The conversation explores the psychological hurdles that come with disconnection and offers practical strategies to help you enjoy your time offline. Whether it’s planning your downtime or learning to embrace boredom as a victory, this episode will make you rethink how you approach digital detox.
What you will learn in this episode:
- How to prepare yourself mentally for disconnecting.
- How to embrace the discomfort of boredom and use it creatively.
- How to avoid the common pitfalls of staying connected during vacations.
- How to set clear boundaries for work and leisure during your trips.
Questions answered:
- What are the psychological effects of disconnecting from technology?
- How can you effectively plan to unplug without anxiety?
- What strategies can help you enjoy your time offline?
- How can boredom be a tool for creativity?
Tune in to this episode to discover how you can successfully disconnect and recharge. Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it!

Tuesday Aug 27, 2024
Surprising Success Secrets from Deadpool | Ep. 042
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
What if the key to your business success lies in a comic book character? In this episode, Justin and Ethan explore the unexpected business brilliance behind Deadpool and the man who brought him to life, Ryan Reynolds. From turning a side character into a billion-dollar franchise to leveraging humor and self-awareness in his ventures, Reynolds shows how thinking outside the box can lead to incredible success. Discover how you can apply Deadpool's irreverent style and Reynolds' strategic genius to your own life and business.
What you will learn in this episode:
- How to harness humor to make your brand unforgettable.
- How to transform minor opportunities into major successes.
- How to blend pop culture with your brand to boost engagement.
- How to develop a personal brand that stands out.
- How to turn failures into fuel for future success.
Questions answered:
- What business lessons can be learned from Deadpool's success?
- How has Ryan Reynolds turned humor into a powerful business tool?
- Why is creating a personal brand important for entrepreneurs?
- How can integrating pop culture elevate your brand?
- How can you recover from business failures like a superhero?
Dive into this episode to discover how Deadpool’s irreverent humor and Ryan Reynolds’ sharp strategies can transform your approach to business. Don't forget to subscribe, leave a review, and share this episode with others!

Tuesday Aug 20, 2024
ChatGPT to Double Your Business in 90 Days | Ep. 041
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
Is your business leveraging AI to its fullest potential? In this eye-opening episode of the Kingspiration Podcast, Ethan King unveils the secrets behind his upcoming book, ChatGPT to Double Your Business in 90 Days. Discover how this powerful tool can revolutionize the way you operate, especially in a challenging economic environment. With 90 actionable steps, this episode explores how to train ChatGPT to speak in your voice, automate social media content, and enhance key business growth levers. If you've ever wondered how AI can take your business to the next level, this conversation is a must-listen.
What you will learn in this episode:
- How to train ChatGPT to mimic your unique voice.
- How to generate a month’s worth of social media content in just 15 minutes.
- How to use AI to improve client acquisition, average order value, and repeat purchases.
- How to implement 90 specific use cases of ChatGPT to scale your business.
Questions answered:
- How can ChatGPT transform your business operations?
- What are the most effective ways to use AI for content creation?
- How does ChatGPT help in growing a business during tough economic times?
- What is the step-by-step process to double your business with ChatGPT?
Ready to supercharge your business with AI? Listen to the full episode now, subscribe to the Kingspiration Podcast, and don't forget to leave us a review if you found this episode valuable!

Tuesday Aug 13, 2024
How You Can Write Your Book Faster Than You Think | Ep. 040
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Is there a book inside you waiting to be written? In this episode of the Kingspiration Podcast, Ethan King and Justin King dive into the nuts and bolts of book writing—especially when you're up against the clock. They share personal stories and valuable insights on why having a book is essential for anyone looking to boost their credibility and land more speaking engagements. You’ll hear how Ethan turned an eight-year-old outline into a bestselling book in just six months, and the strategies he’s using to write his latest book in record time.
What you will learn in this episode:
- How to leverage a book to enhance your credibility.
- How to create an actionable book outline that guides your writing.
- How to use feedback from speaking engagements to refine your book’s content.
- How to balance speed with quality in the book-writing process.
Questions answered:
- How can writing a book increase your credibility?
- What strategies can help you write a book quickly?
- Why is feedback crucial when writing a book?
- What is the role of deadlines in the creative process?
Ready to get inspired and start writing your own book? Listen to the full episode now, subscribe to the Kingspiration Podcast, and leave us a review if you found this episode helpful!

Tuesday Aug 06, 2024
Perceptions of America: What You Can Learn | Ep. 039
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Have you ever wondered what people from other countries think about America? This episode delves into the perception of Americans from a South African perspective. Ethan King, based in the U.S., and Justin King, residing in South Africa, discuss the cultural, economic, and political differences that shape international opinions about America. They explore how news media influences these perceptions and the unique characteristics of American culture that stand out abroad. The conversation touches on topics like gun control, politics, and America's distinctive entrepreneurial spirit. Join Ethan and Justin as they examine how America's actions reverberate across the globe and impact individuals thousands of miles away.
What You Will Learn in This Episode:
- How to understand the international view of American culture and politics
- How to navigate global perceptions and stereotypes
- How to differentiate between media portrayal and reality in cross-cultural perspectives
- How to leverage America's strengths in business and innovation globally
Questions Answered:
- What do South Africans think about American politics and culture?
- How does the global perception of America impact international relations and business?
- Why is the American entrepreneurial spirit admired worldwide?
- What are the misconceptions about safety and crime in America versus South Africa?
- How does the media shape the perception of America abroad?
Tune in to this insightful episode to gain a broader understanding of how America is viewed around the world. Subscribe and leave a review to share your thoughts on the global impact of American culture.