

In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes

Tuesday Dec 03, 2024
Does DEI = "Didn't Earn It?" And What Does It Mean For Your Company | Ep. 056
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Is DEI creating fairness or fueling division in the workplace?
In this episode, Ethan and Justin King take on one of the most polarizing topics in modern business—Diversity, Equity, and Inclusion (DEI). Is it leveling the playing field, or does it unfairly tip the scales?
They confront the controversial idea that DEI often translates to “Didn’t Earn It” and explore the fine line between equity initiatives and meritocracy. Drawing from their experiences in the U.S. and South Africa, they don’t hold back on the difficult questions about fairness, identity, and the unintended consequences of these policies.
What you will learn in this episode:
- How to challenge the idea that diversity means compromising merit.
- How DEI policies can impact innovation, hiring, and team morale.
- How grassroots solutions might address inequality better than quotas.
- How businesses can strip away bias without forcing equity.
Questions answered:
- Is DEI really helping underrepresented groups, or does it create resentment?
- How can companies balance inclusivity with hiring the most qualified candidates?
- Is South Africa’s Broad-Based Economic Empowerment program a cautionary tale?
- How does labeling someone as a “quota hire” affect their performance and confidence?
Love it or hate it, you won’t want to miss this heated conversation. Subscribe to the Kingspiration podcast, share this episode with someone who needs to hear it, and leave your unfiltered review.

Tuesday Nov 26, 2024
Eager vs. Desperate: The Secret to Confident Connections | Ep. 055
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
Are you coming across as eager or desperate? In this episode of Kingspiration, Ethan and Justin explore the fine line between eagerness and desperation in sales, relationships, and life. Discover why desperation turns people off and how self-awareness can help you recalibrate your approach. They share practical techniques for delivering value confidently while maintaining leverage in any interaction. You’ll also learn how to communicate assertively, avoid apologetic language, and master the art of giving just enough to create intrigue. If you’ve ever struggled with follow-ups or feared being perceived as too pushy, this conversation is packed with actionable insights to help you stay in control.
What you will learn in this episode:
- How to identify behaviors that signal desperation.
- How to follow up confidently without apologizing.
- How to leverage value-first thinking to build trust.
- How to balance generosity and self-worth in sales or personal exchanges.
- How to shift your mindset from neediness to empowerment.
Questions answered:
- What causes desperation to turn people off instinctively?
- How can you sound eager without appearing desperate?
- What’s the best way to follow up without feeling like a nuisance?
- How can you build leverage in relationships and business?
- What strategies help you believe in the value you offer?
Dive into this episode to uncover the mindset shifts and tools that will transform your interactions. Don’t forget to subscribe to the Kingspiration podcast and leave a review to support the show!

Tuesday Nov 19, 2024
Is Dissing Your Competition a Smart Strategy? | Ep. 054
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths?
In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal when calling out competitors might backfire—and when it could work.
Get ready to rethink how you position yourself in the market and the power of focusing on value over negativity.
What you will learn in this episode:
- How criticizing competitors might inadvertently promote them.
- How to highlight your strengths without mentioning rivals.
- Why humor and subtle jabs can work—but only when done right.
- How to turn customer loyalty into your most effective marketing tool.
- Why understanding market gaps is better than focusing on competition.
Questions answered:
- Is it ever a good strategy to diss your competition?
- How can businesses effectively position themselves against rivals?
- What are the risks of directly naming your competitors in ads?
- How do brands like Wendy’s or Nando’s use humor to their advantage?
- What lessons can business leaders take from political campaigns?
Join Ethan and Justin as they unpack these critical insights and explore how to build a brand that stands out—without tearing others down. Subscribe, leave a review, and share this episode with someone who needs to hear it!

Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
What happens when humans halt progress to protect their jobs?
In this episode, Ethan and Justin dive into the repercussions of a historic port strike where dockworkers secured a 62% wage increase—but at the cost of blocking automation. As more industries brace for the effects of AI and robotics, they explore the tug-of-war between maintaining jobs and advancing efficiency. This conversation unpacks the complexity of automation in the workforce and the ethical and economic dilemmas that follow. Is resistance to automation a short-term win or a long-term cost for all?
What you will learn in this episode:
- How to navigate the balance between automation and job security.
- How the rise of “AI agents” could redefine employment.
- How the recent port strike affects product prices and availability.
- How to prepare your career for the next phase of the automation revolution.
Questions answered:
- What economic impacts stem from blocking automation in major industries?
- How might automation change the types of jobs available in the future?
- Why are “AI agents” considered the future of work?
- What role will AI and robotics play in everyday business tasks?
Curious about how these shifts will shape your career and life? Tune in to stay ahead of the curve. Don’t forget to subscribe and leave a review!

Tuesday Nov 05, 2024
Elections vs. Wallets | Ep. 052
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Does fear over the election impact how you spend?
In this eye-opening episode, Ethan and Justin explore how election cycles affect consumer confidence, spending habits, and our sense of financial security. While elections can create a charged atmosphere, they encourage listeners to look beyond the political noise and take ownership of their financial futures. Together, they discuss how the anticipation surrounding elections, interest rate fluctuations, and media narratives influence our wallets—often more than we realize. Their message? Control what you can, and don’t let outside forces dictate your prosperity.
What You Will Learn in This Episode:
- How to recognize the impact of political cycles on personal spending
- How to develop a resilient financial mindset regardless of election outcomes
- How to make investment decisions based on goals, not fear
- How to build self-sufficiency to thrive under any leadership
- How to stay focused on personal growth amid political changes
Questions Answered:
- How do elections influence consumer spending habits?
- What role does media play in creating financial fear?
- Why do we attribute economic changes to election results?
- What steps can individuals take to avoid financial stress in politically charged times?
Listen to this episode to learn how to keep your finances on track, no matter who wins. Don’t forget to subscribe and leave a review!

Tuesday Oct 29, 2024
Learning Hack: Get Two AI Hosts to Dive Deep on Any Topic You Choose | Ep. 051
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
What if a tool that could change the way you learn and absorb information?
In this episode, Ethan and Justin dive into Notebook LM, Google’s innovative AI that transforms written content into realistic conversations between two AI hosts. Picture listening to complex articles, personality assessments, or even resumes discussed as if two people are exploring the ideas just for you.
Ethan explains how he uses Notebook LM to keep learning efficient, stay productive, and turn dense documents into accessible audio experiences. This episode explores how AI can make learning more flexible and personalized.
What You Will Learn in This Episode:
- How to use Notebook LM to turn articles and reports into natural-sounding audio conversations.
- How AI can fit seamlessly into your daily routine for on-the-go learning and productivity.
- How to simplify complex information like client reports or assessments with AI-powered audio.
- How to transform passive reading into engaging, conversational learning.
Questions Answered:
- What exactly is Notebook LM, and how does it work?
- How can Notebook LM help make learning and productivity easier?
- What are some innovative ways to use Notebook LM for personal and professional development?
- Can this tool really replace traditional study or deep reading?
Don’t miss this episode to discover how Notebook LM could reshape your approach to learning. Be sure to subscribe and leave a review to keep up with the latest insights on personal growth and technology!

Tuesday Oct 22, 2024
The Mentor Next Door: Why You’re Closer to Your Dream Than You Think | Ep. 050
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
Are you closer to achieving your dream than you realize?
In this episode of Kingspiration, Ethan and Justin reveal the surprising ways mentorship can help you reach your goals faster than you imagined. Through relatable stories, including Ethan’s experience with a speaking mentor and his stepfather’s journey to becoming a bishop, the hosts explore how having someone in your corner who has already "walked the walk" can bring your aspirations into sharper focus. Discover why the mentor next door may be the key to unlocking your full potential.
What you will learn in this episode:
- How to distinguish between mentorship and coaching.
- How to identify potential mentors in your everyday life.
- How to approach mentorship with a mindset of giving rather than taking.
- How mentorship transforms vague goals into actionable steps.
Questions answered:
- How do you find the right mentor for your goals?
- What makes mentorship more powerful than other forms of guidance?
- What is the role of relatability in mentorship?
- How do you build a strong mentor-mentee relationship?
Curious about how close you are to your dreams? Listen to this episode to learn how to find the mentors who will guide your path to success. Don’t forget to subscribe and leave a review!

Tuesday Oct 15, 2024
What AI Wearables Mean for Your Future | Ep. 049
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
How would you feel if every conversation you had was recorded?
In this episode, Ethan and Justin explore the rise of wearable AI technology that records everyday interactions, like the Plaud Note Pin, and its profound implications for privacy. As wearable devices become more integrated into daily life, they debate the benefits and risks, including the potential for a future where every moment is tracked. With references to real-life examples and futuristic concepts, the discussion dives into how tech like this could reshape society.
What you will learn in this episode:
- How to navigate the ethical concerns of AI wearables.
- How to leverage recording technology for productivity.
- How to balance privacy concerns with technological innovation.
- How new wearables could impact your daily life and business.
Questions answered:
- How will AI wearables affect personal privacy?
- What are the current controversies surrounding smart tech like Ray-Ban glasses?
- Will wearables that block recordings become a new industry?
- How has society adapted to new technologies in the past?
Join Ethan and Justin as they explore the future of privacy and tech. Listen now, subscribe, and leave a review to stay ahead of the trends.

Tuesday Oct 08, 2024
Why Price Sensitivity is Surging and What it Means for You | Ep. 048
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
Are your customers becoming more price-conscious?
In this episode, Ethan and Justin take a hard look at the growing trend of price sensitivity in 2024, discussing how it’s reshaping consumer behavior in both the U.S. and South Africa. They share insights on why more consumers are "putting their foot down" on rising prices, with 81% now comparing prices before major purchases, up from 67% in 2022. The duo also explores how economic pressures like inflation and depleted savings are driving more people to seek out store brands and discount options. Learn how to navigate this new landscape and adapt your pricing strategies to stay competitive in a price-sensitive market.
What you will learn in this episode:
- How to understand the recent rise in price sensitivity in 2024
- How to adjust your pricing strategies for different markets and demographics
- How to balance brand loyalty and price as 61% of consumers are now willing to switch brands for a better deal
- How to use pricing as a competitive advantage in a global economy
Questions answered:
- Why are consumers becoming more price-sensitive in 2024?
- How are inflation and depleted savings driving pricing decisions?
- How does price sensitivity differ across markets like the U.S. and South Africa?
- What strategies can businesses use to respond to increased price comparison behavior?
- Is brand loyalty eroding, and how can businesses retain their customers?
Tune in to discover actionable strategies for staying competitive in a world where price matters more than ever. Don’t forget to subscribe and leave a review after listening!

Tuesday Oct 01, 2024
How To Have Everything You Really Want In Life | Ep. 047
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Have you ever stopped to wonder if what you want is truly yours—or if it's what society has conditioned you to desire? In this thought-provoking episode, Ethan and Justin dive deep into the subtle but powerful distinction between your genuine desires and those influenced by others. Through personal stories and exercises, they explore how to break free from societal expectations and truly discover what matters most to you.
What you will learn in this episode:
- How to identify your core desires versus societal influences.
- How to pinpoint what is truly important to you using a simple thought exercise.
- How to prioritize health, family, and mental well-being over material goals.
- How to give yourself permission to want what you want without justification.
Questions answered:
- How do you distinguish between what you want and what others expect of you?
- What are some practical ways to gain clarity on your true desires?
- Why do we often prioritize external validation over internal fulfillment?
Tune in now to uncover what really drives you. Subscribe to Kingspiration for more powerful insights, and don’t forget to leave a review!