

In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes

Tuesday Jan 23, 2024
Why Is Masculinity ”Toxic?” | Ep. 010
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Ethan and Justin delve into the complexities of masculinity in today's culture. The conversation begins with the often-used term "toxic masculinity" and explores its impact on societal norms, including the concept of chivalry and gender dynamics.
Justin, an advocate for traditional values like chivalry, expresses his concern over how these values are now perceived in light of the toxic masculinity discourse. He reflects on the challenges men face in demonstrating gentlemanly behaviors without being misinterpreted or accused of perpetuating toxic masculinity.
Ethan adds depth to the conversation by questioning the relevance of chivalry in modern relationships and societal expectations. They discuss the delicate balance between respecting women's independence and strength, and the traditional roles men have played.
The podcast also touches on the complexities of dating in the current social climate, especially in the wake of movements like Me Too. Justin points out the conflicting expectations men face when making the first move, and how this has led to uncertainties in social interactions.
What you will learn in this episode:
- How to navigate the challenges of traditional masculinity in modern society.
- How to balance chivalry with contemporary views on gender equality.
- How to understand the impact of the toxic masculinity narrative on everyday interactions.
- How to approach dating and social etiquette in a world shaped by digital communication and social movements.
The episode concludes with an inspirational quote, emphasizing the importance of being true to one's values. The discussion encourages listeners to explore these complex topics and understand their impact on personal and societal levels.

Tuesday Jan 16, 2024
What’s Your North Star? | Ep. 009
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
In this episode, Ethan and Justin explore the concept of one's "North Star," a metaphor for life's guiding principle. Ethan shares his North Star: personal freedom to create a fulfilling life. He emphasizes the importance of self-awareness in identifying this guiding light. Justin discusses his journey towards discovering his own North Star, highlighting the challenges in defining a singular life goal and the importance of aligning actions with one's ultimate objectives.
What you will learn in this episode:
- How to identify and define your North Star.
- How to use introspection and past experiences to understand life goals.
- How to balance personal desires and societal expectations.
This Kingspiration episode is a compelling exploration of finding purpose and direction in life. Listen to the full discussion for deeper insights, and share with us your thoughts on discovering your North Star.

Tuesday Jan 16, 2024
How To Think Like A Champion | Ep. 008
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Discover the secrets of a champion's mindset in today’s Kingspiration blog, inspired by a fascinating dialogue between Ethan and Justin. Their exploration into the champion’s psyche reveals insights on achieving greatness beyond ordinary thinking.
What you will learn in this episode:
- How to Embrace Neutral Thinking: Champions balance their thoughts, avoiding extremes of negativity or positivity.
- How to Commit Beyond Choice: Learn the power of unwavering dedication as champions operate as if failure isn't an option.
- How to Visualize and Plan for Success: Insight into the role of detailed planning and visualization in achieving goals.
- How to Lead Yourself and Others: Understand the crucial first step of self-leadership in personal and professional arenas.
Ethan and Justin delve into the concept of ‘no-choice’ behavior, illustrating how champions like Michael Jordan and Kobe Bryant exemplified this. They discuss the transformative power of incorporating essential activities into everyday routines, making them non-negotiable parts of one's identity.
This conversation sheds light on the mindset that differentiates champions from the rest. It's not merely about actions, but about embedding excellence and resilience into who you are.

Tuesday Jan 16, 2024
Two Life-Changing Books for You | Ep. 007
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Ethan and Justin share their takeaways from the most impactful books each of them read recently.
You will learn:
- How to 10X your life and business by doing less
- The limitations of positive thinking and the dangers of negative thinking.
- Strategies to move beyond past successes and failures to stay focused on the present.

Tuesday Jan 09, 2024
The Social Entrepreneurship Question | Ep. 006
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
In this thoughtful episode of Kingspiration, hosts Ethan King and Justin King engage in a deep discussion about the various definitions and perspectives of success, both material and personal.
What you will learn in this episode:
- The diverse interpretations of success in different cultural contexts.
- The importance of adding value to others as a measure of success.
- The nuances of achieving success without detriment to others.
Justin initiates the conversation by pondering the difference between material success and being content in life. He advocates for a world where personal success is intertwined with the value added to others' lives. This concept is further explored through leadership roles, where success is seen as a direct result of uplifting and empowering team members, even if it means they outgrow the organization.
The dialogue takes an interesting turn as Justin proposes a nuanced question: Can one achieve success without the primary intention of helping others, provided it does not come at others' expense? This leads to a deeper exploration of ethical business practices and the balance between personal gain and social responsibility.
The episode also touches on the impact of one's environment on the perception of success. Justin, residing in South Africa, shares insights into the prevalence of social entrepreneurship in the country due to the stark wealth disparity, raising questions about how different cultures and societal needs shape entrepreneurial goals.
To gain a deeper understanding of what success truly means and how it varies across cultures, listen to this insightful episode of Kingspiration.

Tuesday Jan 09, 2024
How To Use ChatGPT In Your Business | Ep. 005
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Ethan King and Justin King delve into the practical applications and ethical considerations of using AI, specifically ChatGPT, in business and everyday life.
What you will learn in this episode:
- Innovative ways to integrate AI tools like ChatGPT into various aspects of business.
- The balance between leveraging AI for efficiency and maintaining a personal touch.
Ethan shares how he treats ChatGPT almost like an additional team or family member, consulting it for insights and answers. He elaborates on its use for creative tasks such as marketing copy and enhancing business strategy. Justin, while agreeing with Ethan, raises an important question about the ethics of using AI and whether it's seen as 'cheating.'
The discussion also touches upon the importance of creativity in the prompts given to AI and how these tools can be used as a supplement rather than a replacement for human creativity and effort. They explore the role of AI in writing, client communication, and proposal creation, emphasizing the need for a personal touch and caution in using AI-generated responses.
To gain insight into the evolving world of AI and how it's reshaping business practices, listen to this insightful episode of Kingspiration.

Tuesday Jan 09, 2024
How To Get Out Of A Slump | Ep. 004
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
In this Kingspiration episode, Ethan King and Justin King delve into effective strategies for overcoming slumps and achieving peak performance. Their conversation offers a blend of personal anecdotes and practical advice, making it a must-listen for anyone seeking to boost their productivity and mindset.
What you will learn in this episode:
- Techniques to maintain routine and balance in hectic schedules.
- The importance of acknowledging and managing physical and mental health.
- Practical tips for staying motivated and overcoming periods of low energy.
Ethan shares his experiences with balancing work, family, and personal health, emphasizing the challenges and rewards of managing a busy schedule. He talks about the use of a gratitude journal and the impact of physical fitness on overall performance. Justin, on the other hand, discusses the importance of reaching a state of 'neutral' before trying to get psyched up, highlighting the need for self-awareness in managing one's mindset.
The episode also explores the use of technology in tracking physical activity and sleep patterns, with Ethan mentioning the Rise app for managing productivity based on sleep patterns. Justin shares his use of Garmin and Strava for fitness tracking, underlining the importance of recognizing when to rest and recover.
For a deep dive into their personal hacks for managing slumps and maximizing productivity, listen to this informative episode of Kingspiration!

Tuesday Jan 02, 2024
Determining Your Hierarchy of Values | Ep. 003
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Ethan King and Justin King delve into the intriguing world of Dr. John Demartini's Hierarchy of Values. This episode offers a deep dive into understanding personal core values and how they shape our lives.
What you will learn in this episode:
- How to identify your core values using Dr. Demartini's assessment.
- Insights into how your daily activities reflect your true values.
- Understanding the impact of ego in personal growth and development.
- Strategies for aligning your actions with your core values.
Both hosts share their personal experiences with the Demartini assessment, revealing unexpected insights into their own lives. Justin talks about his initial assumptions versus the reality of his core values, while Ethan reflects on how his values have influenced his life choices and career direction.
The discussion takes a fascinating turn into the realm of ego, challenging preconceived notions about its impact on personal growth. The hosts ponder whether being ego-driven might actually fuel positive self-improvement and success.
To uncover the intriguing results of their assessments and the lessons they learned about themselves, tune into this Kingspiration episode. A journey of self-discovery awaits!

Tuesday Jan 02, 2024
The Top Life Hacks, Tools, and Apps To Help You Crush It | Ep. 002
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Justin reveals three transformative life hacks that have significantly enhanced his personal and professional journey. These insights are not just theories but tried and tested methods for a more productive and fulfilling life.
What you will learn in this episode:
- How to leverage a unique reading app for continuous learning.
- The benefits of a cutting-edge podcast tool for capturing and revisiting key insights.
- The power of building personal and professional networks for growth.
Justin introduces an innovative app that transforms how we consume and remember book content. Then, he unveils a game-changing podcast tool, ideal for those who love multitasking without missing out on valuable insights.
Most intriguingly, he shares a personal revelation about the importance of community and connections in both business and life, a perspective that altered his approach to success.
Lastly, he touches on a daily habit that became his secret weapon in facing life's challenges. What is this habit? How has it become his "unfair advantage"? Tune in to find out.

Tuesday Jan 02, 2024
Why We’re Here and What You’ll Gain | Ep. 001
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
In the inaugural episode of Kingspiration, co-hosts Ethan and Justin King share the inspiration behind this podcast and what listeners can expect to take away. With diverse experiences and perspectives—from an American family man to a South African bachelor—they delve into the real aspects of entrepreneurship, personal development, and relationships.
Justin lays out his top three takeaways for listeners, emphasizing the importance of shared lived experiences, becoming the best version of yourself, and avoiding "unnecessary hard work." Ethan challenges the concept of shortcuts in life, advocating for the benefit of learning from others' mistakes while discussing his two-decade-long entrepreneurial journey.
Tune in to discover why Kingspiration aims to be your personal North Star, guiding you towards freedom, self-improvement, and informed choices. Whether you're taking your first step in business or looking to redefine your concept of success, this episode is the perfect place to start the conversation.