In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
2 days ago
2 days ago
Are you grinding so hard that you’re sabotaging your own success?
In this powerful episode of King Moves, Justin shares the mental and physical lessons behind running 10 marathons in 10 days—and why pushing to your limit every day is the wrong move.
Ethan draws the parallel to business, where most leaders are stuck redlining, mistaking constant hustle for real preparation.
Together, they break down how to stay ready without wrecking yourself. If you want to win the game, you have to stop treating every practice like the Super Bowl. The real power move? Learn when to pull back, build your infrastructure, and trust your preparation.
What you will learn in this episode:
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How to prepare for big challenges without burning out
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How to build infrastructure that scales with opportunity
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How to mentally rehearse success through visualization
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How to use “preemptive practice” to make execution feel effortless
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How to lean on your support system when it really counts
Questions answered:
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Why do top athletes avoid training at 100% intensity every day?
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What’s the business equivalent of running marathons back to back?
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How do you stay mentally sharp without overworking?
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What role does support play in high performance?
🎧 Listen now, subscribe, and leave a review. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Is spending $200 a month on AI a bold business move—or just throwing money at shiny tech?
One of the hosts did it.
And in this episode, he shares why—and what happened next.
From booking flights on autopilot to creating personalized content at scale, ChatGPT Pro’s “Operator” tool is pushing the limits of what AI can do for you.
But here's the catch: it’s still clunky, still new… and still wildly powerful.
This conversation breaks down what’s working, what’s not, and what most people are still missing when it comes to real-world AI use.
What you will learn in this episode:
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How to use ChatGPT Operator to automate tasks in your browser
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How to personalize AI outputs using custom instructions
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How to 10x your output without working 10x harder
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How to avoid falling behind in the AI curve—no matter your level
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How to reframe AI as a tool for promotion, not replacement
Questions answered:
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What does the $200/month ChatGPT Pro plan actually do?
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Can AI handle real-world tasks like booking travel?
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Is Operator functional enough for business use?
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How can employees use AI to stand out instead of being replaced?
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Where’s the best place to start if you feel behind?
This episode might just change the way you think about AI—forever. Listen now and decide for yourself if it’s time to go all in. Don’t forget to subscribe, review, and share the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Do you ever feel like there’s just never enough time? That no matter how hard you push, your schedule stays full, and your to-do list never ends? What if the problem isn’t time—but hidden addictions running your work life?
In this episode of King Moves, Ethan and Justin expose the five biggest workplace addictions that keep entrepreneurs and leaders stuck in cycles of stress and inefficiency. From the need to always be “on” to the illusion of productivity, these habits are quietly killing your ability to focus, delegate, and truly level up.
What you will learn in this episode:
- How to recognize and break free from your addiction to busyness
- How to stop being the bottleneck in your own business
- How to delegate effectively without feeling like you’re losing control
- How to protect your deep work time from distractions
- How to shift from being "visible" to being truly productive
Questions answered in this episode:
- Why do so many people feel overwhelmed despite working constantly?
- What’s the difference between being busy and being productive?
- How does the need to be needed impact leadership?
- Why is it so hard for entrepreneurs to let go of control?
- How can you create boundaries without sacrificing success?
If you’re ready to regain control of your time and energy, this episode is a must-listen. Tune in now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And don’t forget—share this episode with someone who needs to hear it!
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Are you ignoring the most profitable marketing strategies?
Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.
In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.
They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.
What You Will Learn in This Episode:
- How to follow up effectively without annoying your leads
- How to write sales copy that grabs attention and drives action
- How to stop marketing based on opinions and focus on results
- How to build thick skin and take massive action in business
- How to implement these rules in any industry, no matter what you sell
Questions Answered:
- Why is one-step marketing a losing strategy?
- How many touchpoints does it really take to convert a customer?
- What makes sales copy stand out in a crowded market?
- Why do most businesses fail at marketing?
- How can you stop caring about opinions and focus on results?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Are you wasting marketing dollars?
More than likely, yes.
Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?
In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.
They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.
What You Will Learn in This Episode
- How to structure your marketing so every dollar spent has an ROI
- How to create an irresistible offer that compels people to act
- How to apply urgency without resorting to shady sales tactics
- How to simplify your customer journey so they take action immediately
- How to track and measure every marketing effort for maximum impact
Questions Answered
- Should small businesses focus on brand awareness or direct response marketing?
- Why does Dan Kennedy insist that every marketing effort must have a call to action?
- How can you create urgency in marketing without feeling manipulative?
- What are the biggest mistakes businesses make when structuring their marketing campaigns?
- How do you balance selling and building trust with your audience?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Have you ever felt like giving up when the going gets tough? What if the key to success was simply learning to outlast the discomfort?
In this episode of King Moves, Justin King shares his life-changing experience of running 10 marathons in 10 days across South Africa. Battling searing heat, aching knees, and long, desolate roads, he uncovered powerful lessons on patience, mental resilience, and the power of purposeful action. What he discovered isn’t just about running—it’s about life, business, and pushing past limits you thought were unbreakable.
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How to push through discomfort and self-doubt to achieve big goals
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How to develop patience as a superpower in both business and life
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How your body language affects your mindset and performance
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How to know when to keep going and when to stop
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How to inspire others by pursuing your personal challenges
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What does it really take to run 10 marathons in 10 days?
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How do you mentally push through extreme physical pain and exhaustion?
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What unexpected lessons did Justin learn on the road?
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How does patience help you succeed in life and business?
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What’s the best way to approach seemingly impossible challenges?
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
AI is Changing Leadership—Are You Evolving or Getting Exposed?
AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short?
In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge.
What You Will Learn in This Episode:
- How to use AI to enhance leadership communication without sounding robotic
- How to personalize team interactions with AI while staying authentic
- How to use AI-driven insights to improve decision-making and team engagement
- How to train AI to reflect your leadership style instead of replacing it
- How to avoid the biggest mistakes leaders make when implementing AI
Questions Answered:
- How can AI improve leadership without making leaders seem artificial?
- What are the biggest mistakes leaders make when using AI?
- How can AI help leaders connect with their teams on a deeper level?
- What are the best ways to personalize AI responses for individual team members?
- How do leaders ensure AI enhances, rather than replaces, their authenticity?
🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
💡 If you want to make your brand unforgettable, you need to hear this.
Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does.
In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with.
What you will learn in this episode:
- How to use identity marketing to make your brand irresistible
- How to inject sex appeal, status, and social dominance into your messaging
- How to make customers emotionally invested in your product like Red Bull and Monster fans
- How to recognize and invest in trends before they explode
- How to position your brand as a lifestyle, not just a product
Questions answered:
- Why do energy drinks make people feel cooler, sexier, and more confident?
- How do these brands build such deep emotional connections with customers?
- What branding tricks can small businesses steal from the energy drink industry?
- What’s the next big shift in consumer behavior—and how can you profit from it?
🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Think lowering your prices will win customer loyalty? Think again.
Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?
In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.
If you're tired of price wars and discount-driven customers, this episode is for you.
What you will learn in this episode:
- How to price your products without chasing away loyal customers
- How to stop attracting the wrong customers who drain your business
- How big brands secretly raise prices without backlash
- How to increase efficiency instead of lowering prices
- How to communicate price increases without losing trust
Questions answered in this episode:
- Why do some companies shrink portions instead of raising prices?
- How do you get customers to pay more without complaining?
- What’s the difference between B2B and B2C pricing strategies?
- Should you ever change your product to match customer demand?
- How do you increase prices without losing business?
If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Are you ready for the sweeping changes coming in 2025?
In this thought-provoking episode, Ethan King and Justin King share bold predictions for how AI, hybrid work, and evolving business models will shape our lives and industries. They explore the rise of AI-powered micropreneurs, the balance between automation and human authenticity, and the role of blockchain in navigating a digital-first world. This conversation will leave you inspired and equipped to embrace the future with confidence.
What you will learn in this episode:
- How to use AI agents to boost productivity and revenue.
- How personal branding can help you stay relevant in an AI-driven economy.
- How hybrid work is transforming industries and employee expectations.
- How blockchain could ensure authenticity in an increasingly digital world.
- How the gig economy is evolving into a “micropreneur economy.”
Questions answered in this episode:
- How will AI disrupt industries and reshape careers?
- What does it mean to manage your own AI-powered business?
- How can small businesses stay competitive in an AI-first era?
- What role will human connection play in a tech-driven future?
- How can governments and businesses use blockchain to manage AI?
🎙️ Don’t miss these predictions that could change everything. Listen now, subscribe for more episodes, and leave a review to help others discover the show!