In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes
4 days ago
4 days ago
What if doing something hard is the only way to truly find you?
In this episode, Justin King redefines what it means to “do hard things.”
After running ten marathons in ten days, he’s not preaching pain for pain’s sake—but instead unpacking the mindset that transforms struggle into self-awareness.
This isn't about proving you're the toughest in the room. It’s about making smart decisions in the face of adversity and walking away with something even more powerful than resilience: clarity.
From navigating a divorce and business exit to hitting the wall mid-marathon, Justin explains how real strength comes from leaning into hard things without losing yourself in the process.
This episode will challenge how you define toughness—and might just help you find your next breakthrough.
What you will learn in this episode:
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How to choose the right kind of hard thing for your growth
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How to differentiate between discomfort and damage
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How to develop mental toughness without destroying yourself
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How to build your “stack of undeniable evidence” that you can
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How to make tough decisions without breaking relationships
Questions answered:
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What is a Misogi, and why should you do one every year?
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Why is smart toughness more powerful than blind grit?
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What’s the real benefit of doing hard things?
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How can you reframe quitting as a smart move, not failure?
Listen to the full episode now and challenge yourself to take on your Misogi. Don’t forget to subscribe and leave a review.
King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
Do you feel a twinge of jealousy when someone else wins?
How can you channel that into something beneficial?
In this episode of King Moves, Ethan and Justin explore a word you’ve probably never heard—Mudita—and how it could be the missing link between frustration and freedom. They unpack why your ego flinches when others succeed and how a hidden mindset might be sabotaging your potential.
Ethan shares a surprising story involving a direct business competitor, and Justin opens up about a quiet battle with imposter syndrome. This conversation will challenge the way you think about success, competition, and your own internal narrative.
💡 What you will learn in this episode:
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How to reframe jealousy into inspiration
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How to shift from scarcity thinking to an abundance mindset
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How to genuinely celebrate others without feeling diminished
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How to turn competition into collaboration
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How to find fulfillment in helping others win
❓Questions answered:
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Why do I feel threatened when others succeed?
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What does Mudita actually mean—and why does it matter?
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Is envy stopping me from building better relationships?
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How can I start thinking abundantly in a competitive world?
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What happens when I help someone who’s technically my competition?
🎧 Ready to make your next move? Hit play, subscribe, and drop a review. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
What do Amazon, Pepsi, and Google have in common?
They all had terrible original names—and changed them.
In this episode of King Moves, Ethan and Justin pull back the curtain on their own name change, from Kingspiration to King Moves, and unpack the real reasons behind rebranding.
It’s not about hype. It’s about alignment.
From corporate giants to personal brands, this conversation challenges you to ask: Is your name holding you back? Or worse—confusing your audience?
Don’t waste time polishing a brand that’s sending the wrong message.
💡 What you will learn in this episode:
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How to align your brand name with your actual value
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How to know if a rebrand is worth the effort—or just a distraction
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How to use brand perception to influence customer trust
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How to tell if your logo, name, or visuals are keeping you relevant
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How to create a brand experience that people remember
❓ Questions answered:
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Why did the podcast change from Kingspiration to King Moves?
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What’s the difference between a rebrand and a rename?
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When is the right time to rebrand your business?
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Why did Amazon start with books, and what does that teach you?
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How do small businesses approach branding differently than big corporations?
🎧 Tune in now to rethink what your brand is really saying about you.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Don’t just sit there—make your next king move.
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
Are you grinding so hard that you’re sabotaging your own success?
In this powerful episode of King Moves, Justin shares the mental and physical lessons behind running 10 marathons in 10 days—and why pushing to your limit every day is the wrong move.
Ethan draws the parallel to business, where most leaders are stuck redlining, mistaking constant hustle for real preparation.
Together, they break down how to stay ready without wrecking yourself. If you want to win the game, you have to stop treating every practice like the Super Bowl. The real power move? Learn when to pull back, build your infrastructure, and trust your preparation.
What you will learn in this episode:
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How to prepare for big challenges without burning out
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How to build infrastructure that scales with opportunity
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How to mentally rehearse success through visualization
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How to use “preemptive practice” to make execution feel effortless
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How to lean on your support system when it really counts
Questions answered:
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Why do top athletes avoid training at 100% intensity every day?
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What’s the business equivalent of running marathons back to back?
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How do you stay mentally sharp without overworking?
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What role does support play in high performance?
🎧 Listen now, subscribe, and leave a review. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Is spending $200 a month on AI a bold business move—or just throwing money at shiny tech?
One of the hosts did it.
And in this episode, he shares why—and what happened next.
From booking flights on autopilot to creating personalized content at scale, ChatGPT Pro’s “Operator” tool is pushing the limits of what AI can do for you.
But here's the catch: it’s still clunky, still new… and still wildly powerful.
This conversation breaks down what’s working, what’s not, and what most people are still missing when it comes to real-world AI use.
What you will learn in this episode:
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How to use ChatGPT Operator to automate tasks in your browser
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How to personalize AI outputs using custom instructions
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How to 10x your output without working 10x harder
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How to avoid falling behind in the AI curve—no matter your level
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How to reframe AI as a tool for promotion, not replacement
Questions answered:
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What does the $200/month ChatGPT Pro plan actually do?
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Can AI handle real-world tasks like booking travel?
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Is Operator functional enough for business use?
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How can employees use AI to stand out instead of being replaced?
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Where’s the best place to start if you feel behind?
This episode might just change the way you think about AI—forever. Listen now and decide for yourself if it’s time to go all in. Don’t forget to subscribe, review, and share the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Do you ever feel like there’s just never enough time? That no matter how hard you push, your schedule stays full, and your to-do list never ends? What if the problem isn’t time—but hidden addictions running your work life?
In this episode of King Moves, Ethan and Justin expose the five biggest workplace addictions that keep entrepreneurs and leaders stuck in cycles of stress and inefficiency. From the need to always be “on” to the illusion of productivity, these habits are quietly killing your ability to focus, delegate, and truly level up.
What you will learn in this episode:
- How to recognize and break free from your addiction to busyness
- How to stop being the bottleneck in your own business
- How to delegate effectively without feeling like you’re losing control
- How to protect your deep work time from distractions
- How to shift from being "visible" to being truly productive
Questions answered in this episode:
- Why do so many people feel overwhelmed despite working constantly?
- What’s the difference between being busy and being productive?
- How does the need to be needed impact leadership?
- Why is it so hard for entrepreneurs to let go of control?
- How can you create boundaries without sacrificing success?
If you’re ready to regain control of your time and energy, this episode is a must-listen. Tune in now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And don’t forget—share this episode with someone who needs to hear it!
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Are you ignoring the most profitable marketing strategies?
Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.
In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.
They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.
What You Will Learn in This Episode:
- How to follow up effectively without annoying your leads
- How to write sales copy that grabs attention and drives action
- How to stop marketing based on opinions and focus on results
- How to build thick skin and take massive action in business
- How to implement these rules in any industry, no matter what you sell
Questions Answered:
- Why is one-step marketing a losing strategy?
- How many touchpoints does it really take to convert a customer?
- What makes sales copy stand out in a crowded market?
- Why do most businesses fail at marketing?
- How can you stop caring about opinions and focus on results?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Are you wasting marketing dollars?
More than likely, yes.
Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?
In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.
They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.
What You Will Learn in This Episode
- How to structure your marketing so every dollar spent has an ROI
- How to create an irresistible offer that compels people to act
- How to apply urgency without resorting to shady sales tactics
- How to simplify your customer journey so they take action immediately
- How to track and measure every marketing effort for maximum impact
Questions Answered
- Should small businesses focus on brand awareness or direct response marketing?
- Why does Dan Kennedy insist that every marketing effort must have a call to action?
- How can you create urgency in marketing without feeling manipulative?
- What are the biggest mistakes businesses make when structuring their marketing campaigns?
- How do you balance selling and building trust with your audience?
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Have you ever felt like giving up when the going gets tough? What if the key to success was simply learning to outlast the discomfort?
In this episode of King Moves, Justin King shares his life-changing experience of running 10 marathons in 10 days across South Africa. Battling searing heat, aching knees, and long, desolate roads, he uncovered powerful lessons on patience, mental resilience, and the power of purposeful action. What he discovered isn’t just about running—it’s about life, business, and pushing past limits you thought were unbreakable.
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How to push through discomfort and self-doubt to achieve big goals
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How to develop patience as a superpower in both business and life
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How your body language affects your mindset and performance
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How to know when to keep going and when to stop
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How to inspire others by pursuing your personal challenges
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What does it really take to run 10 marathons in 10 days?
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How do you mentally push through extreme physical pain and exhaustion?
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What unexpected lessons did Justin learn on the road?
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How does patience help you succeed in life and business?
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What’s the best way to approach seemingly impossible challenges?
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
AI is Changing Leadership—Are You Evolving or Getting Exposed?
AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short?
In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge.
What You Will Learn in This Episode:
- How to use AI to enhance leadership communication without sounding robotic
- How to personalize team interactions with AI while staying authentic
- How to use AI-driven insights to improve decision-making and team engagement
- How to train AI to reflect your leadership style instead of replacing it
- How to avoid the biggest mistakes leaders make when implementing AI
Questions Answered:
- How can AI improve leadership without making leaders seem artificial?
- What are the biggest mistakes leaders make when using AI?
- How can AI help leaders connect with their teams on a deeper level?
- What are the best ways to personalize AI responses for individual team members?
- How do leaders ensure AI enhances, rather than replaces, their authenticity?
🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.