

In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers unlock financial and personal freedom. His latest book ”ChatGPT To Double Your Business In 90 Days” has sold thousands of copies, and is the how-to manual for your business to go from average to awesome with AI and automation. Justin King is a business growth strategist, speaker, and entrepreneur who has helped companies across multiple industries expand their impact and revenue. Together, they bring cross-continental insights to help you win in AI, leadership, business growth, and personal development—without the fluff. Why Listen to King Moves (formerly the Kingspiration podcast): 🚀 Artificial Intelligence & Innovation – How to use AI and cutting-edge tech to scale your business and leadership without losing authenticity 💡 Entrepreneurial Insights – Hard-earned lessons from real entrepreneurs who’ve built and scaled businesses 📈 Business Growth Tactics – Proven strategies for leadership, team building, and revenue acceleration 🔥 Mindset Shifts – The small moves that create unstoppable momentum and lasting success New Episodes Weekly: Hit subscribe and join a global community of ambitious founders and business leaders who are making bold moves and winning—one step at a time. 🎧 Listen now and take your next small move toward massive success!
Episodes

Tuesday May 21, 2024
From Small Beginnings to Turning Pro | Ep. 028
Tuesday May 21, 2024
Tuesday May 21, 2024
Are you stuck in an amateur mindset, playing small in areas of your life? This episode explores how turning pro unlocks your true power and potential.
Ethan and Justin discuss quotes that inspired them recently around the theme of embracing small beginnings and "turning pro" in life. Justin's quote from the book Turning Pro highlights how becoming a professional means finding your power, will, voice and self-respect to fully embrace who you want to be.
Ethan's quote emphasizes not despising small starts, as the Lord/universe rejoices to see endeavors begin, even if humbly. All big things start small, so we shouldn't be ashamed of modest beginnings.
The core insights are:
- Everything worthwhile starts small - don't be afraid of humble starts
- Turning pro means developing the habits, commitment and mindset of a professional
- This allows you to become your best self and live up to your potential
- It takes courage to shed an amateur mindset and wholeheartedly "turn pro"
- But doing so unlocks your true power, voice and the ability to find self-respect
Overall, it's an inspirational discussion around not selling yourself short, but instead leaning into nascent stages as you level up your life through professional-level dedication.
What you will learn in this episode:
- How to embrace small beginnings without shame
- How to develop the habits of a professional
- How to find the courage to become your best self
- How to turn pro in your career, relationships, and personal growth
Questions answered:
- What does it mean to "turn pro" in life?
- Why is it important not to despise small starts?
- How can an amateur mindset hold you back?
- What separates the habits of amateurs from professionals?
Don't miss this insightful conversation that will inspire you to get unstuck and turn pro in order to unleash your true capabilities. Subscribe now to the Kingspiration podcast, listen to the full episode, and leave a review!

Tuesday May 14, 2024
Tuesday May 14, 2024
Are you intrigued by the behind-the-scenes drama and feuds in the entertainment world? This episode offers a fresh perspective that will change how you view celebrity controversies forever.
What you will learn in this episode:
- How to spot the complex nuances behind sensitive public issues
- How to resist jumping to conclusions about who is right or wrong
- How to understand the psychology of fans taking sides
- How to recognize publicity stunts versus authentic personal conflicts
Questions answered:
- Why do people get so invested in celebrity feuds?
- What deeper human truths are revealed through entertainment drama?
- How does the internet accelerate and amplify these feuds?
- Is there a difference between musical battles and personal attacks?
Don't miss this insightful discussion that will make you think twice the next time you find yourself engrossed in celebrity drama. Listen now and leave a review to let us know what you thought! Subscribe to never miss an episode of Kingspiration.
In this episode, Justin and Ethan discuss the various entertainment they've been consuming lately and the lessons they've drawn from it.
Justin's Entertainment Pick:
- The Morning Show (Apple TV+) - A drama series starring Reese Witherspoon and Jennifer Aniston, exploring sensitive topics like the #MeToo movement and abuse of power. Lessons:
- Sensitive issues are complex, with multiple perspectives and nuances.
- It's easy to jump to conclusions about who's right or wrong, but there's often more complexity than it appears.
Ethan's Entertainment Pick:
- The ongoing rap battle between Drake and Kendrick Lamar, with intense diss tracks and personal attacks. Lessons:
- People tend to root for their favorite artist, justifying their actions.
- There's a natural tendency to support the perceived underdog.
- Fame can lead to personal details being twisted and exposed.
- The speed of the internet accelerates these battles compared to the past.
Other Topics:
- The Ryan Garcia vs. Devin Haney boxing match controversy.
- The Jake Paul vs. Mike Tyson exhibition fight, and the psychology of rooting for one side or the other.
- The human phenomenon of "rubbernecking" and being drawn to celebrity drama/controversies.
- How celebrities sometimes purposefully cultivate a "love to hate" persona for publicity.
Overall, the episode explores how popular culture and entertainment can provide insights into human nature, psychology, and societal dynamics.

Tuesday May 07, 2024
The Courage To Be Disliked | Ep. 026
Tuesday May 07, 2024
Tuesday May 07, 2024
Are you too concerned with being liked? In this insightful episode of Kingspiration, Ethan and Justin dive into the compelling topic of likability and the courage to be disliked. They share personal experiences and explore how our desire for approval can overshadow our authentic selves.
What you will learn in this episode:
- How to identify and overcome the need for universal approval.
- How to embrace and benefit from not being liked by everyone.
- How to cultivate self-worth independently of others’ opinions.
- How to balance genuine interest in others with maintaining your own convictions.
Questions answered:
- How to increase your likability?
- Should you even care about increasing your likability?
- How can being disliked actually improve your self-worth?
- What practical steps can you take to become more authentic in your interactions?
Join Ethan and Justin as they unpack these questions and more. Tune in to learn how embracing your true self can free you from the chains of constant approval-seeking. Don't forget to subscribe and leave a review to help us reach more listeners like you!

Tuesday Apr 30, 2024
How To Make The Right Decisions | Ep. 025
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Do you struggle with decision fatigue? Ever wonder how your choices shape your future self? This thought-provoking episode dives into how making conscious choices can lead you to the life you aspire to live.
What you will learn in this episode:
- How to streamline your life and reduce daily decision fatigue by implementing simple changes.
- How to distinguish between decisions that merely tweak your path and those that could change your course entirely.
- How adopting a decision-making framework can align your choices with your long-term goals, ensuring every decision supports your ultimate objectives.
Questions answered:
- What simple changes can you make now to immediately reduce stress from decision overwhelm?
- What strategies can help identify which decisions have long-lasting impacts?
- How does a consistent decision-making process contribute to achieving your life goals?
Tune in to discover actionable insights on how to craft a future that reflects your highest aspirations through thoughtful decision-making. Subscribe and listen now for guidance on navigating choices in ways that truly matter. Remember to leave a review and join the conversation about shaping a fulfilling future!

Tuesday Apr 23, 2024
Experts vs Frauds: The Confidence-Competence Conundrum | Ep. 024
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Balancing Act: How Confident Should You Really Be?
Ever wonder how some people are super confident without really having the skills to back it up? In this episode of Kingspiration, Ethan King and Justin King get into the tricky balance between being confident and actually knowing your stuff. They talk about not falling into the trap of feeling like you're not good enough, also known as impostor syndrome. They take ideas from Adam Grant's book and discuss the "just right" spot of being confident.
What you will learn in this episode:
- How to tell the difference between being truly confident and just acting too sure of yourself.
- Ways to beat the feeling of being a fraud by being just the right amount of confident.
- How getting ready and knowing your stuff can help close the gap between how confident you feel and what you can actually do.
Questions answered:
- How can you know if your confidence is more than your actual skills, and what can you do about it?
- Why is getting ready important for feeling more confident and capable?
- How can being just the right amount of confident help if you're struggling with feeling like a fraud?
Tune in to this episode for a real talk on getting the balance right between confidence and competence. Join us as we break down what it means to be confident in a healthy way, both in your personal life and at work. Don't forget to subscribe to Kingspiration for more great discussions, share your thoughts with us, and leave a review. Let's keep growing, learning, and figuring out the best way to handle confidence together.

Tuesday Apr 16, 2024
What To Do When Someone Screws You Over | Ep. 023
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
In a world quick to judge, how often do we mistake ignorance for ill intent? This thought-provoking episode of Kingspiration with Ethan and Justin King delves into the age-old adage, "Do not attribute to malice that which can be explained by stupidity," exploring the profound impact of this mindset in personal and professional realms. From the nuances of workplace dynamics to the intricacies of personal relationships, the Kings unpack how a shift in perception can foster understanding, empathy, and ultimately, harmony.
What you will learn in this episode:
- How to discern between genuine malevolence and simple misunderstanding in interactions.
- How adopting a mindset of curiosity over judgment can transform conflicts into opportunities for growth.
- How to employ empathetic communication to bridge gaps and build stronger relationships in all areas of life.
Questions answered:
- How can changing our default assumptions about others' intentions improve workplace culture?
- In what ways does empathy play a role in resolving conflicts that might initially seem rooted in malice?
- How can we train ourselves to approach misunderstandings with curiosity rather than immediate judgment?
Tune into this episode of Kingspiration for a deep dive into understanding human behavior and motives. Let's explore how empathy and communication can turn potential conflicts into pathways for connection and growth. Subscribe to our journey, share your takeaways, and remember to leave us a review. Together, let's challenge our perceptions and foster a world of greater understanding and collaboration.

Tuesday Apr 09, 2024
From Tragedy to Triumph: How To Leverage Vulnerability | Ep. 022
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Have you ever considered that your greatest struggles could pave the way to your most profound successes? In this captivating episode of Kingspiration, Ethan and Justin King explore the transformative power of embracing vulnerability and leveraging personal challenges for growth. Drawing from their rich tapestry of experiences, they explore the notion that our messes aren't just obstacles but are, in fact, integral to our message and brilliance.
**What you will learn in this episode:**
- How to transform personal hardships into compelling narratives that inspire and resonate with others.
- How to embrace vulnerability as a strength, opening the door to genuine connections and personal growth.
- How to leverage your life's lows as catalysts for change, driving you towards your personal and professional goals.
**Questions answered:**
- How can sharing your struggles benefit not just you but also others?
- In what ways can personal setbacks be reframed as opportunities for growth and learning?
- How can vulnerability be turned into a superpower in personal and professional contexts?
Join us on this journey of discovery and empowerment, where we examine the hidden potential within our vulnerabilities and setbacks. Listen to this episode of Kingspiration, subscribe to our journey of growth, and share your insights with us. Your story could be the beacon of hope for someone out there. Let's navigate this path together, transforming our messes into messages of hope and success.

Tuesday Apr 02, 2024
ChatGPT Trust Issues and Future Predictions with AI | Ep. 021
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
In this riveting episode of the Kingspiration podcast, your hosts, Ethan King and Justin King, delve deep into the implications of Artificial Intelligence (AI) on our future creative endeavors. They kick-start the discussion with Ethan's personal encounter with AI in workout advisories, seamlessly setting the stage for a future dotted with AI interference.
The conversation quickly turns towards the brewing trust issues surrounding AI-generated information. The hosts uncover the intriguing possibilities of AI cooking up false statistics and counterfeit documents, giving rise to a never-before-seen level of information saturation and potential trust deficit in our digital age.
In a thrilling step further into the realm of music and video creation, Ethan and Justin explore AI-powered tools, Suno and Sora, that are revolutionizing these sectors. These revelations that AI can introduce preference-based responses and user prompts paint the bold picture of the 'democratization of creativity.'
The episode concludes on a thoughtful note as we ponder over the looming dearth of 'real', non-AI generated content and performances. Yet, there is an optimistic outlook for the resurgence in live human interactions and performances. The concept of 'thoughts' generating music or movies, steered by AI, signals a future both fascinating and unnerving. Engage in this stimulating discourse that unpacks the future of technology and human interaction- all in one podcast episode.
We delve into unchartered territories like the potential rise in human interactions, the dystopian future of digital profile reliance, and the evolution of digital platforms due to AI. Walk with us as we probe into the consequence of AI creating digital beings capable of stirring up human emotions and the increasing threat of technology overpowering human emotions. Finally, we touch upon the importance of human connections and the probabilities of communities resisting technology invasion. Tune in to this riveting episode for a rich and insightful exploration of the intriguing crosspaths of AI and human interaction.
***Ironic twist: the above show description was written entirely by AI.***

Tuesday Mar 26, 2024
Effort vs Eff-it: The Real Reason Businesses Fail | Ep. 020
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
An alarming statistic: 80% of new businesses in the U.S. don't make it past five years, and only a tiny percentage ever hit the million-dollar revenue mark. Why is that? Through their personal experiences and insights from the business world, Justin and Ethan explore what makes some businesses thrive while many others crash and burn.
What you'll learn in this episode:
- How to spot and steer clear of the common traps that cause businesses to fail.
- How to develop the kind of resilience and patience that every entrepreneur needs to succeed.
- How to adjust your expectations to the tough realities of growing a business.
- How to remain flexible and proactive when faced with new challenges and industry changes.
- How to make smart, strategic choices that can turn your business around and set it on the path to success.
Questions this episode answers:
- Why do so many new businesses fail within their first few years?
- How important are resilience and patience for an entrepreneur's success?
- How can entrepreneurs align their dreams of quick success with the real, often slow pace of business growth?
- What strategies can help entrepreneurs navigate through the constant challenges in the business world?
- How do personal decisions and life circumstances impact the success or failure of a business?
This episode cuts through the myths of entrepreneurship and offers a real, gritty look at what it takes to make it in the business world. It's a guide for anyone brave enough to start their own business journey.

Tuesday Mar 19, 2024
The Misogi Mindset: How To Conquer The Impossible | Ep. 019
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Have you ever considered pushing your limits to discover your true potential? In this episode, we dive into an extraordinary journey of self-challenge and profound realization. Justin commits to a life-changing physical endeavor. This isn't just about physical fitness; it's a pilgrimage into the depths of personal resilience and determination, inspired by the ancient Japanese concept of misogi.
What you will learn in this episode:
- How to set and prepare for an audacious personal challenge.
- How to harness the power of a significant milestone to fuel your ambition.
- How to navigate the mental and emotional landscapes of extreme physical endeavors.
- How to apply the lessons from extreme challenges to everyday life obstacles.
Questions answered:
- What is the philosophy behind setting such an extreme physical goal?
- How does one mentally prepare for a challenge that seems beyond reach?
- What is misogi, and how can its principles be applied to personal growth?
- How can completing a physical challenge transform other areas of your life?
This episode is a testament to the incredible capability of the human spirit to overcome and achieve the seemingly impossible. Justin's story is not just about running; it's a metaphor for life's hurdles and the inner strength we all possess to cross our own personal finish lines.
We invite you to listen to this inspiring episode, reflect on your own "misogi," and share your thoughts and challenges with us. What's your 100-mile run? Join the conversation and let us know how you're pushing your limits.